Facebook took over. Like Sam Walton claimed, you can reinvent retailing "again and again and again."
The social has been the web maturing. It is not about technology, it is about people. That is the message.
The joke at my high school back in the days was trousers narrow at the bottom and then go wide again a few years later. How else could the fashion pendulum swing? The social is the trousers going wide
The next generation of social networking is going to be about the individual. That well defined individual's social interactions online will reflect the ones offline. You are closer to some people than others. You share more with some than others. Everybody on Facebook being your general friend is going to start looking bland.
But first Facebook has to run its course. Twitter already stole a lot of its buzz. Google Wave will likely steal a lot of buzz from both Twitter and Facebook. But Wave is still the pendulum swinging in the same direction. And Wave might remain a great way to collaborate on projects.
At what point will have the pendulum swung all the way? Perhaps when Facebook hits 600 million people? More?
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~ The way of the world is meeting people through other people. ~
~ It's not what you know but who you know that makes the difference. ~
~ It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living. ~
~ More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. ~
~ Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread. ~
~ It's all about people. It's about networking and being nice to people and not burning any bridges. ~
~ Position yourself as a center of influence - the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project. ~
~ In the earliest days, this was a project I worked on with great passion because I wanted to solve the Defense Department's problem: it did not want proprietary networking and it didn't want to be confined to a single network technology. ~
~ Social networking sites like Myspace, Friendster, and Facebook have literally exploded in popularity in just a few short years. ~
Katherine Berry at Pajamas Media discusses social networking: "Having just spent another morning of my life reading the most boring details of other people's mornings, I've realized how very little things like Twitter, FaceBook, or FriendFeed actually contribute to one's life: it's more like sitting in a room full of over-caffeinated narcissistic Tourette's patients with ADHD who are all trying to be the most entertaining. And, really, what's so social about a monologue?"