That is all it takes.
Excellent Founders have this blind spot. They think they need to do excellent work (and they do). The work sells itself if it is excellent. Not true. The tree fell in the forest. Nobody heard it. Did the tree fall? No, it did not.
The market is the goddess. You are a mere entrepreneur.
Marketing is listening. Marketing is how you know what to build in the first place. Because you have been listening. Steve Jobs did not do market research for the iPhone. There were no focus groups. But the market had been yelling at him: iPhone. He was listening. It was the culmination of his life's work. It was not the PC. Microsoft won the PC wars. But Microsoft was not even a participant in the iPhone game. It was a blowout.
Your product is a noun. But the market is a verb. The noun is nothing without the verb.
Marketing raises money. Marketing brings in revenues. Marketing discovers adjacent spaces. Marketing uncovers new horizons. Marketing keeps the team intact and on the edge. Marketing keeps it going.
Any tech startup that has achieved product market fit, and has raised some money, has some revenues can hope to achieve unicorn status. Any. If it is willing to respect marketing. Marketing is propulsion. It will give you escape velocity.
Columbus was 500 years ago. Today we go to the moon. Today big things have become possible. There are at least 10 internet size technologies exploding simultaneously. All sorts of permutations and combinations are possible. No investor however smart can master all tech domains that are exploding. So, what to do? How to find the winners? How to find the horse to bet on? Look for those who are tackling big challenges, who are trying to solve big problems. The tech is secondary. The ambition is primary.
Ambition is marketing. You can deliberately 10X your ambition. You can get help to do it.
Vision is marketing. The Grand Solara Vision can be your starting point. When you go to the moon, you need to know you are going to the moon. You don't shoot for an hour and then ask, do we turn left here?
A unicorn is a billion dollars. A Solara is a trillion.
If you are looking to reinvent an industry, or invent a new one, the starting point has to be the Grand Solara Vision. Do you have one? Having one is marketing.
Marketing is listening. Marketing is keeping your eyes open. Marketing is recognizing who the boss is, it is the customer. Many customers make a market.
Marketing Escape Velocity: The Path To Unicorn Status And Beyond https://a.co/d/00r0S83j
Unicorn to Solara: A Journey of Imagination: From Billion-Dollar Startups to Trillion-Dollar Suns https://a.co/d/0f4a9zvz
So @Gaurab You have raised 1B at a 2B valuation. That is not a healthy ratio. If you had let me turn @solugen into a household name that it deserves to be for being the @Tesla of chemicals, you'd have raised the same 1B at a 5B valuation. 3B is the concrete price you've already.
— Paramendra Kumar Bhagat (@paramendra) May 2, 2026
🦄 Netizen: Respect Marketing https://t.co/NQEsI484cK
— Paramendra Kumar Bhagat (@paramendra) May 3, 2026
