Wednesday, October 13, 2010

Marissa Mayer: Location, Local

Over the years Marissa Mayer has been more visible than Google's two founders. She is a delight. She wears the rare top female engineer hat effortlessly, cheerfully. But this move is not just about one person, however visible, or one company, however big, even as big as Google.
Bloomberg: Google Executive Marissa Mayer Takes New Role in Location, Local Services: “Marissa has made an amazing contribution on search over the last decade, and we’re excited about her input in this new area in the decade ahead,” the company said.
Location is hot and heavy. Local is hot and heavy. Ends up most people don't travel. The local is important. The here and now is important. Guess what, the here and now is important also to those who do travel.

The coming years belong to the smartphone, and there location is the starting point of the experience. And what is location about but local bars and eateries and the like?

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