Thursday, July 26, 2012

Facebook's Money Problem

Image representing Facebook as depicted in Cru...
Image via CrunchBase
Facebook's Earnings Report Underscores Its Challenges
the decelerating growth of its advertising business, which accounted for 85 percent of its $3.7 billion in revenue ..... in the last quarter, Facebook got $1.28 in revenue from each of its users, which is barely changed from the same time last year. .... the average revenue per user in the U.S. and Canada jumped to $3.20 from $2.84 a year ago
There is no relationship at Facebook between user growth and revenue growth. And that seems to be the problem. Long term I am not worried. There are several ways to monetize Facebook. Facebook has to figure out Facebook-unique ways to make money.
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