Search engine optimization is not black magic. It is essential. It is basic. Unless you entirely missed out on the whole internet thing. How could you have?
You want to be found. That applies to big media websites, but also applies to local businesses. People will look you up on the internet before they show up at your storefront.
SEO is not about tricking people into showing up. It is about helping people find you. Big difference.
It is about putting in the right words, but it is also about deserving and getting inbound links. This is a link economy, many would say.
And the online world is hardly for just tech companies. There is no line of business that need not be online. No business is too small to get online. People do local search to get to you. Are you optimized yet?
Search Engine Optimization Chicago
Chicago Internet Marketing