TechCrunch Rebuttal: Google Should Not Make Its Formula Transparent


I don't see what is "fascinating" about this TechCrunch guest blog post supposedly by "a well known executive at one of the largest sites on the Internet."

The Time Has Come To Regulate Search Engine Marketing And SEO TechCrunch

The dude - and most likely he is a dude - makes one valid point, that it would be nice to have two equally good search engines around. I second that opinion. Other than that he just blabbers on.

His central tenet is bogus. Google can not go transparent with the rules by which it serves up search any more than Coke can go public with its secret formula, or for that matter KFC. If the rules were transparent, consumers would get heavily gamed search results. Google not being transparent is its attempt at pure search, something never achieved, never will be.

And he makes a very false, serious accusation, that how much a company spends on AdWords determines how well it does on organic search. That is an outright lie. Google Search and Google AdWords do not talk to each other.

The worst suggestion he makes is that the government should step in and decide what formula Google should use. That suggestion is heresy.

The Time Has Come To Regulate Search Engine Marketing And SEO TechCrunch

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