The PayCheckr Promise

Allan Hoving showed up in the comments section of this blog post: New York Times, Don't Die, Live. Maintaining my good blogger practices, I replied to his comment. We moved from the comments sections to email to the phone to a three way with someone on his team. Some of his demo round people who had gone to sleep came back from the dead.

I have ended up with an arrangement with PayCheckr that leaves plenty of room for my primary startup, and my three active blogs. There is the promise of creating major value with the button, but then there are also the learning opportunities.

Allan took me to a media conference along the L line near the Apple store. The famed NYU journalism professor Jay Rosen was the star attraction. I got up to ask a question.

Image representing MySpace as depicted in Crun...Image via CrunchBase

The team has been telecommuting for the most part. Skype works great for conference calls. And of course there are meetings, with investors, potential partners. Allan is a big picture person. He is the visionary type.

I think PayCheckr is after something big. News, if anything, is more important than ever before. News is not dying, it is thriving like never before. But newspapers are dropping like flies. The blogosphere is expanding like the universe after the Big Bang. Somewhere in there is big money for publishers small and large. That is what PayCheckr is betting on. Money is going to be made.

Jay RosenImage via Wikipedia

PayCheckr is a good thing for me to get involved in on the side. I have three active blogs and two startups. My involvement with PayCheckr is good for my own startup: JyotiConnect Inc..

What we have out there is PayCheckr demo. We are working on PayCheckr 1.0. I am hoping PayCheckr 3.0 is a button that an entity like the New York Times would want to put on its site.

What could be PayCheckr's exit strategy? One would be to get the button on 10 million

Image representing Rupert Murdoch as depicted ...Image via CrunchBase

blogs and sell it off for 10 million dollars. But then the MySpace guys sold MySpace for $500 million and Rupert Murdoch, in weeks, turned around and got Google to pay him $900 million to be allowed to serve ads on the MySpace property. Why did not the founders cut that deal?

Steve Outing: PayCheckr: the ‘ShareThis’ for donation, pay options
As author of this blog, I’d love to have lots of options for readers to send a few cents (or dollars!) my way if they like my writing or find value in it. But this blog could easily get overwhelmed with donation graphics from all the different services! ........ I’ve been looking for the solution, which is an obvious one: a ShareThis-like widget that aggregates all the solutions for payment and/or donation. The first such solution appears to be PayCheckr........ I’ve been looking for someone to come up with something like this, and PayCheckr founder Allan Hoving appears to be the first. Somehow he evaded my radar, since minOnline gave the fledgling service a write-up in late July.
Steve Smith: PayCheckr: Let ’Em Pay! Any Way They Like
“We have customized everything else [online], why not let us choose how to pay for it?” Hoving says. ...... the button is designed to aggregate the monetization opportunities a site already uses and let the visitor decide how they want to

Image representing New York Times as depicted ...Image via CrunchBase

remunerate the owner. ....... “We may be the delightful, easy-to-use interface between the publisher and the reader,” Hoving says. “We make the introduction and then get out of the way. Another way is to get more involved in transactions and perhaps fulfillments.” ....... At the very least, PayCheckr could be a clearinghouse and analytics engine for monetization opportunities. ...... Hoving has worked in a variety of magazine positions over the years at New York, Rolling Stone and Thomson Financial.
Netizen is the very first blog that put the PayCheckr button on. Let that be noted. History got made.

PayCheckr - Keeping what's read in the black (PayCheckr) on Twitter
Netizen: PayCheckr Potential
Netizen: PayCheckr: Bringing Money Into Blogging?
PayCheckr: Let 'Em Pay! Any Way They Like :: MinOnline
#hashtags - paycheckr
PayCheckr: Let Em Pay! Any Way They Like :: MinOnline
Twitter / @Mediabistro @NiemanLab @T ... - Steve Outing - FriendFeed
PayCheckr: This content is sponsored by
Allan Hoving - FriendFeed
Yes, News Sites Are Facing A Crisis, But Aggregators Aren't The ...
Mark Cuban Is a Big Fat Idiot—News Will Stay Free
Flickr: ahoving's Photostream
The death of snail mail & Sunday papers « BuzzMachine
Allan_Hoving on HuffingtonPost
digiday:DAILY - FT Editor Finds "Inexorable" Revenue Model
Raise Your Hand If You Think Media People Have a Future

The PayCheckr button is a piece of real estate that will increase in value as online publishing steps up to the plate, and as the button itself morphs and makes itself valuable and easy to use for publishers and bloggers in general. The challenge is to benefit from the first mover advantage but also spring forth the muscle and finesse of latecomers. It is going to be a wild ride, that's for sure.

Netizen: The First Blog To Place The PayCheckr Button
The PayCheckr Promise
PayCheckr Potential
PayCheckr: Bringing Money Into Blogging?
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