I find this "coverage" ironic because I am deep into Web 2.0, a big believer, and NYT is one of my favorite news destinations online. NYT need not, should not die. It just needs to go completely online. Put all your archives online. Cover news to be published immediately. 100% ad model. Encourage others to link to your articles. Dominate the search engine results. Go multi-media. Get the top, lone, super niche bloggers to contribute on a per post, for pay basis. Even more important, have thriving comments sections. Readers don't want to just read.
Image via CrunchBaseStop calling them readers. That is so yesterday. Call them consumers cum contributors. Become a megasite that is megainteractive. Appoint a CTO. Don't die. Reinvent yourself. News is more important than ever in this new age. But the old medium has become indefensible. Face the reality and live, thrive. Go for the global, real time audience. Visitors, they are visitors. They are not readers. The paper version has to die for the brand to live and thrive. Life for the NYT will be so much simpler if there was no paper involved whatsoever. Do all business online. 100% online, 100% global, 100% real time.
All Books Need To Go Digital