Thursday, September 10, 2009

Google, Micropayments, And Online Newspapers

Google's proposal to the Newspaper Association of America

This article has been making the rounds this morning among some of my friends: Google developing a micropayment platform and pitching newspapers: “‘Open’ need not mean free”.

This truly is the wild wild west.

Image representing Google Checkout as depicted...Image via CrunchBase

Noone really has a clue. Newspapers are imploding left and right. News is more important than ever before. But newspapers are not? Journalists are not? Many people don't know how to square that circle.

Companies need focus. That is why Cisco outsources its manufacturing. And big companies don't necessarily do well in every little venture they paddle into. But Google is Google, and Google Checkout has been a minor hit, although, it has to be noted, in the aftermath of Google Checkout PayPal has only grown.

But micropayments, I believe, are a tougher nut to crack. PayPal did not show up in

Image representing PayPal as depicted in Crunc...Image via CrunchBase

the face of an imploding industry. It simply showed up.

Will people pay? Even small amounts? Will ads carry the day on their own? I don't know. I don't know anyone does.

We sure will see a lot of creative destruction in the space over the next few years.

My PayCheckr team has as good a chance as any, and I am sure there will be several players in the space.

(Disclaimer: I sit on the PayCheckr Board, and am a small part owner.)

Netizen: The First Blog To Place The PayCheckr Button
The PayCheckr Promise
PayCheckr Potential
PayCheckr: Bringing Money Into Blogging?
Reblog this post [with Zemanta]

No comments: