Facebook Going Into Blog Comments Is Huge

SAN FRANCISCO - NOVEMBER 15:  Facebook founder...Image by Getty Images via @daylifeFacebook Going After Disqus Now?

I have said several times at this blog that if Google wants to "get" social, it needs to go into the blogosphere. But now looks like Facebook is about to beat Google there too. This is a really, really smart move on the part of Facebook.

Collectively the blogosphere is bigger than Facebook. And if there Facebook is going to get pervasive it is going to be like Facebook took over the blogosphere. Not everyone wishes to blog, most people don't. But most people would love to leave comments if it were easy to do, and if you could take those comments over to your Facebook wall.
Image representing DISQUS as depicted in Crunc...Image via CrunchBase
Most people don't leave comments at blogs because, I mean, who wants to talk to strangers, right? But this move by Facebook brings the blogosphere onto your social graph.

Being able to connect with Facebook Connect, having to use your real name, and the ability to take your comments over to your wall on Facebook: those are awesome details.
David Karp and Caroline McCarthyImage by skidder via Flickr
Caroline McCarthy: Facebook's next big media move: Comments: Facebook is planning to launch a third-party commenting system in a matter of weeks ..... This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon....... it's an obvious and direct competitor to start-ups that provide commenting technology, like Disqus and Echo. With Facebook Places adopting much of the "check-in" methodology that smaller competitors Foursquare and Loopt offer, and Facebook Questions operating in the same space as Quora
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