How To Become A Professional Blogger
Create A Blog
Get a blog for free at Blogger. Some people also use WordPress and quite like it. Think of Disqus and Zemanta as part of the blog creation process. You don't get extra points for those, and both are free. The same applies to Google Analytics. There is no excuse not to have it.
Unless you can create good, original, regular content, you are not a blogger. Go do something else. Or blog as a hobby. Do not try to pass for a professional blogger. Maybe you have a day job.
Traffic Is Key
All revenue you generate from your blog is in direct proportion to your blog's traffic. It is almost certain you will not start with a huge traffic for your blog unless you are Oprah, and that is okay. It is not where you start, it is where you end up.
- There is the stuff you write.
- There are photos you post.
- There are images - say from Zemanta - and videos - say from YouTube - that you integrate into your blog posts.
- There are websites and news articles you link to.
- Referring Sites
- Direct Traffic
- Search Engines
That comes to about 3,300 uniques per day. You might start out at 50 a day. You have to set goals. How about 200 per day? How about 300? 500? How about 1,000 uniques per day? It is very hard to move from 50 to 300. It is like a rocket taking off. A lot of fuel gets burnt during phase one. You can't give up along the way. Trying to get to 500 uniques per day is also where a lot of the learning takes place. So think of that early stage as the education part, not the income part. The money comes later, when you go up in page hits.
Seek Out Revenue Sources
You can get all the traffic in the world and still not have monetized your blog. In that case, you don't make any money. Monetization is key, it is conscious effort. And this talk should have been part of the first paragraph. Here are a few sources, there are several other good ones.
Google AdSense, mostly cents.
By the way, just yesterday I made about $13 each from each of these blog post ads, I worked about five minutes on each.
- HDA’s Home Plan Magazine, DesignAmerica Redesigned...
- Jumpstart On Summer At Breezes Curaçao
- Online Savings Calculator
- Scrubs & Beyond Offers Latest Styles In Their Prin...
- HD Radio Song Tagging
- AMS Fulfillment
- Many Benefits of Hughes Net Internet
What is your primary passion in life? That should be the primary passion at your blog. If you are lucky, that will also end up being your blog's niche in the market. What is your niche? Google Analytics will help you determine that. What keywords do people use at the search engines to end up at your blog? Which of your blog posts have received the most traffic? Which referring sites have generated the most traffic for you?
50% of your blog posts should be about your passion/niche. 25% can be about anything and everything that you might fancy. That is how you end up with tech bloggers waxing eloquent about politics, in the same breath. 25% can be about you and can read like journal entries. Does it have to be 50-25-25? Not really. 53-26-21 would be fine too. I am just suggesting. 60-20-20 might be better, 70-15-15 might be better still.
Every time you get a blog post idea, write it down. Better still, start a blog post, write down the idea in the subject line like you are about to write a full blog post, and save it as a draft for later.
Do You Have To Blog Daily
Not really. You could put out two great blog posts per week and still do fine. There are some successful bloggers who do that. But guess what they do for many other hours? They visit other great blogs, read their posts, participate in their comments sections, make friends, network in their part of the blogosphere.
But if your goal is to become a full time professional blogger, blogging daily is not the goal, that is the minimum. Eventually you are going to have to blog several times a day. So how often you blog depends on what you want out of the blogging experience.
More On Boosting Traffic
Creating great content, boosting traffic, and seeking out revenue sources are topics you will keep learning about for as long as you keep blogging. Those are the fundamentals. At each new traffic level, your perspective changes slightly.
Starting out you have to try out anything and everything. You have to experiment a lot to find out what is right for you, what works for you.
Blogging is not for everybody, but it is for many people. I happen to think it can be a wonderful secondary career. I think of it this way. Blogging is a fundamental skill for the knowledge worker. So if you think of it as a secondary career, you are more likely to keep polishing your blogging skills, which would be a great thing for your primary career. And if you are the entrepreneur type, you better believe it that every cent counts. Google makes its billions in cents not dollars.
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