Content Is Queen, Marketing Is Princess

How do you market your blog posts?
David Risley: Confessions Of A Six Figure Blogger

(1) Search Engine Optimization

If you got a great blog, most of your traffic is going to come through search engines. Tags are important. External links are important. Hyperlinks are important. For all three these days you got Zemanta. Use it.

Great, regular content hence is also good marketing. Content is queen.

(2) Mailing List

Got to build a mailing list for your blog. The one that I started using for this blog is over 9,000 strong. I decided on it yesterday. And look what I got.
"My name is ______ and I graduated Columbia J School in 2008 where I concentrated in broadcast. I work at ABC News in DC now (the network) and I am working on this idea of Job Hunting and the Internet--pretty much exactly what you posted in your blog below. I am wondering if maybe we could talk on the phone about this idea."
One email a day, with five links to five blog posts: do you think that will work?

(3) Comments Sections Of Other Blogs

Like minded blogs. Celebrity blogs. If you are passionate about what you are passionate about, it is not possible you don't regularly read at least a dozen blogs that share your passion. Engage your favorite bloggers in their comments sections. Link to your blog from their comments sections. That helps jack up your Google rank. And that is a good thing.

JP, Confused Of Calcutta, is a big shot. I have never met him, but I think of him as a friend. He is CIO of British Telecom. I once came across a list in some magazine where Google CEO Eric Schmidt was number six, and JP was number 12. I really like his blog, that is why I visit his blog and participate in his comments sections. But that participation also jacks up my own blog's Google rank. I am not complaining.

I grew up watching Amitabh Bachchan. This here is me in 1993. Amitabh just so happens to be the most recognized face on the planet. His blog lets me interact with him and read his mind the way a handshake will not. In his comments sections, I have hope I will meet him one day. And, by the way, Amitabh was in Calcutta before he moved to Mumbai.

I am a New Yorker. I take pride in the New York Times. It is a good idea for me to leave comments in some of their blog's comments sections and hyperlink my name to my own blog.
I really like it that when I link to an article on the Google Blog, my blog shows up at the bottom of that post at the Google Blog. I am flattered, what can I say?

Mark Cuban is a loud mouth. I think that is a good thing for my blogging.

Huffington Post does Facebook and Mashable does Disqus. They don't make me create a separate account with them or fill up basic info before I can leave a comment. And they both have huge traffic. So it is a very good idea to participate in their comments sections. Read a post, then say what you have to say, and leave a link to one of your blog posts that might go with the theme. Or just leave a link to your blog.

And, by the way, Disqus is like Zemanta, a must have, also Add This. Also Google Analytics.

But primarily, you are looking to make friends in comments sections. Passionate bloggers with small traffic might have time for you. Get to know them.

Another way to figure out which comments sections to visit is by using Blogsearch. Make a blog post, then search the key term for your blog post. Relevant blog posts will show up. Read and comment and link back to your blog post. The weirdest part of the exercise though is that most blogs out there don't do Disqus, at least not yet. But the nice ones just ask for your name, email address, not to be published but required, they say, and website address. The not nice ones expect you to register with them. I almost always walk away when I see that red flag.

(4) Twitter Is A Versatile Broadcast Medium

Converting To The Mass Follow Formula On Twitter was a good decision. These two have been helping me expand my base: TopFollowed, MyTweetFollowers. And then you got SocialToo, Adjix, and TweetDeck.

The reason you want to follow everyone who follows you is because the Direct Message option is a great one. It is like a politician saying hello to you on the campaign trail. That is not shallow. He/she is not pretending to be family.

My Relationship With Ashton Kutcher

Twitterfeed is as grand as TweetDeck. Thanks to Twitterfeed, as of yesterday, my Netizen blog, this blog, BusinessWeek, CNet, and Digg will all feed my Twitter feed without me doing anything about it. Manual feeding is history.

(5) Facebook Notes

My blog is integrated with my Facebook account. So a new blog post shows up as a note in my Facebook stream. And I like to tag friends to those notes, so I show up in their Facebook stream as well. That is a fancy way of saying hello.

(6) Feeds

Don't allow feeds access to your full content. Give out the first paragraph. Let people show up at your blog if they want to see the whole thing.

Content Is Queen
Blogging: Monkey Business?
Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

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