Apple can't do TV. It is because Apple thinks TV is a software problem. When Steve Jobs failed with that paradigm he started saying it was not software, it was the industry that was refusing to play along that was the problem. That was progress on his part, but that was not it.
Could Apple Do TV?
Has Apple Peaked?
Touch Is Transient
TV is a broadband problem, or rather a slow broadband problem. The key to reshaping TV is helping move to gigabit broadband speeds. At that universal speed you will have reshaped both TV and movies.
G For Giga, G For Google
Apple is nowhere close to entering that paradigm. Tim Cook wants to take another shot at the TV thing. But he will fail. He is still a prisoner to the thinking that says TV is a software problem.