New York Times: Why Is This Man Smiling?: In his book, Mr. Hsieh implies that the company’s investors forced him to make the Amazon dealI have not read Tony's book, and this is the first time I am seeing somewhere he is hinting the sale was forced upon him, but I guessed that on my own a long time ago, and I strongly disapproved of it.
Zappos deserved an IPO. Zappos deserved an airline. The forced sale was an act of racism. Don't act surprised. I have made that statement before.
No, it was not about money. Those VCs would have made more money if Zappos had gone IPO.
GroupOn, Zappos, And The Non Tech Components