Mashable Did It

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Mashable did it. They rose with the rise of social media. While TechCrunch wanted to cover everything tech, Mashable honed on its niche. It refused to cover everything tech and instead honed on primarily social media. Mashable has aspired to be the bridge between the average person and social media. And they have done the smart thing of selling their own

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ads. When you do that, you can ask for much higher prices.

Congratulations to the team. Pete Cashmore has been ubiquitous on Twitter, more so than Guy Kawasaki. Kawasaki has been more of a lone shark. Pete has zoomed ahead by building a high profile team around him.

People talk of Dell using Twitter as a marketing tool. I think no other brand name has used Twitter to its benefit quite like Mashable. That just might have been their biggest secret weapon, or maybe not so secret.

Mashable rose by demystifying Twitter for the average person. Mashable rose by having a hyper active Twitter stream.

Nobody explains Twitter quite like Mashable.

Mashable: Twitter

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10 Twitter Tools to Organize Your Tweeps
Local Tweets: 9 Ways to Find Twitter Users in Your Town
Everything I Need to Know About Twitter I Learned in J School
20 Developers to Follow on Twitter
Top 7 Twitter Tutorials on YouTube
10 Ways to Share Music on Twitter
85 Comedians to Follow on Twitter
Twitter to Facebook: 5 Ways to Post to Both
HOW TO: Create Custom Twitter Backgrounds
Top 5 Ways to Share Videos on Twitter
Nonfiction Tweets: 70+ Authors to Follow on Twitter
HOW TO: Create and Share a Twttrlist of Your Favorite Tweets
HOW TO: Build Your Personal Brand on Twitter
5 Ways to Share Images on Twitter
25 Twitter Apps to Manage Multiple Accounts
HOW TO: Put Twitter on Every Web Page [Video]

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Twitter Sign In Comes to Disqus: Try It NOW on Mashable!
The Journalist’s Guide to Twitter
Tweet Street: 7 Extraordinary Twitter Uses in the Home
5 Impressive Mashups of Twitter and Flickr
HOW TO: Use Twitter for Customer Service
Literary Tweets: 100+ of the Best Authors on Twitter
85+ of the Best Twitterers Designers Should Follow
5 Terrific Twitter Research Tools
29 Twitter Apps for the iPhone Compared
HOW TO: Build Your Thought Capital on Twitter
HOW TO: Find Out What Those Odd Twitter Trends Are About
Beyond #FollowFriday: 24 Daily Twitter Memes
6 Twitter Search Services Compared
Inside the Minds of Twitter Users
5 Ways to Get Your Questions Answered on Twitter
The 7 Ways to Approach Twitter

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HOW TO: Retweet on Twitter
13 “Twits” Who Will Change Your Perspective on Reality
Data Visualizations: 5 Beautiful Social Media Videos
10 Most Extraordinary Twitter Updates
HOW TO: Get the Most Out of Status Updates
Head-to-Head: TweetDeck vs Seesmic Desktop
20 Twitter Badges to Show Off Your Tweets
6 Twitter Games To Make Tweeting Fun
26 Charities and Non-Profits on Twitter
6 Unique Twitter Visualizations
HOW TO: Find a Job on Twitter
Pro Cycling on Twitter: 48 People Who Aren’t Lance Armstrong
HOW TO: Organize a Successful Tweetup
Tweetable Art: 10 Twitter Tips for Artists
Twitter Professors: 18 People to Follow for a Real Time Education
HOW TO: Create Groups for Twitter

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5 Ways to Help Twestival Raise $1 Million
HOW TO: Live Inside Twitter and Still Stay Productive
Most Popular Twitter Clients Revealed
Find ‘Em On Twitter: 15 Twitter Directories Compared
20+ Great Twitter Tools for Firefox
40 of the Best Twitter Brands and the People Behind Them
Top FriendFeed Tips for Twitter Users
9 Ways Twitter Can Help in the Real World
HOW TO: Use Twitter on the Go
FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter
10 Ways Twitter Will Change Blog Design in 2009
The 10 Users You’ll Meet on Twitter
The Year in Tweets: 10 Most Memorable Twitter Moments of 2008
HOW TO: Win Friends and Twinfluence People
20+ Great Greasemonkey Scripts for Improving Your Twitter Experience
HOW TO: Quiet the Twitter Noise

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HOW NOT TO: Build Your Twitter Community
HOW TO: Build Community on Twitter
Sixteen Great Twitter Moments
25+ Celebrity Twitter Users
Seven Ways to Get Your Mom on Twitter
5 Twitter Tactics for Building a Stellar Brand
7 Twitters Of The World
TWITTER TOOLBOX: 60+ Twitter Tools
Twits to Go: Top 12 Twitter Apps for Your Phone
Miniblogging:8 Pownce Rivals Compared
Jaiku Rocks! 19 Cool Jaiku Tools
8 Awesome Firefox Plugins for Twitter

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