Showing posts with label just dial. Show all posts
Showing posts with label just dial. Show all posts

Saturday, May 07, 2011

Amitabh Bachchan Shoots For Just Dial’s New Ad



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Music is an integral part of our lives, our being and our existence, irrespective of what the others may have to say on the subject. It lifts, cajoles, caresses, envelopes you in a bind which never leaves you. A piece heard at an impressionable age remains with you for a life time. Music and song collectively is a force, which has serious physical ramifications. We have heard of the great Tansen stories and the effect his music had on weather conditions. We have seen strong and sharp classical music notes and chords, demolish glass and shatter it to pieces. We have seen and heard the power of religion when it encompasses the rituals that connect it to sound. The prayer meetings of different faiths - the ‘bhajans’ the ‘azaan’ and the hymns bring a feel of religiosity. Strengthening belief with its repeated recitation. The Gods are pleased it seems when they are sung to. Music has the power to impress them to. And of course I miss mentioning the singing of Anthems and the fervor of patriotism it invokes. Your own anthem of your own country does something to us. It instills in us a sense of belonging. This is my land, my country, my flag and my anthem. I belong to it, and it belongs to me. That is a lot to be said about any other music heard.

There is that other little matter of football and the singing crowds and the belief that the energy of collective singing shall most certainly move mountains, or least of all a goal in favor of your home team. The beauty of all this being that the singing invariably gets carried along from the playing field to the nearest bar for most of the day. Sometimes many days !! And when it does it may not all turn out to be pleasant.

So …. melody ! And the strange effect it has on our psych irrespective of age and place and moment .. !!