Showing posts with label Paperless Post. Show all posts
Showing posts with label Paperless Post. Show all posts

Wednesday, November 23, 2011

Paperless Post Iterations

Post-ItImage via WikipediaEvite Cries Y(h)elp! Copies Paperless Post Pixel By Pixel

Only now is Paperless Post thinking in terms of the freemium model, and I believe they have been profitable for a year now. That is curious. Most others start with the freemium model. They build the user base, and monetize later.

With Paperless post you get to send out invitations to important events in your life. The paper is gone, but the beauty is preserved, perhaps even enhanced.

And it is not just about digital. It is not just that you used to send paper versions, and now you send digital versions. The digital medium allows for the collection of data as to how the invitation card travels around as people open up the cards, RSVP and so on. That feedback loop was not possible with the paper incarnations of the cards.

Other than sending more and more beautiful cards to more and more people for more and more events what are some of the directions Paperless Post could go on to?

One obvious thing that emerges is that special social graph of people you invite to the special events in your life, people who show up for those special moments. Culling that social graph could lead Paperless Post into unforeseen directions. Amazon started out selling books. The Amazon Web Services was built for internal use, and now is a major Amazon offering.

Monday, November 21, 2011

Evite Cries Y(h)elp! Copies Paperless Post Pixel By Pixel


Mike Arrington still has that thing that made him build the top tech blog in the world. Now no longer with TechCrunch, look at what this dude has dug out!
Mike Arrington: Uncrunched: Embattled Evite Clones Startup Paperless Post In Quest For Survival: For the last few years, though, a small startup called Paperless Post has emerged that lets people create beautiful event invitations online. Paperless Post isn’t free. In fact, that seems to be part of the attraction....... There’s been very little tech press about Paperless Post ...... The company has sent some 50 million invitations, has raised $6.3 million in funding and is break even with 35 employees in New York and San Francisco. Marissa Mayer uses Paperless Post for her events. Metropolitan Museum of Art, The White House executive branch, The National Gallery and even The Prince of Wales have all used the premium invitation service. ...... It’s a fascinating case study against the notion that people will always choose free over for pay online services. ..... an outright rip off of Paperless Post’s business. Evite’s Postmark hasn’t officially launched yet, but they promote it on the evite home page and people have noticed it. ...... “Evite’s Postmark looks like someone hired a programmer and told them to copy every aspect of Paperless Post,” says the person who pointed it out to me. And that’s true. The business model is identical – charge for every invitation sent, plus optional fees for specialized designs and other customizations. The pricing is nearly identical. ...... Evite has also copied the exact look and feel of a number of the Paperless Post invitations as well. ...... I particularly like the line they use at the bottom of the Postmark website – “The comfort from knowing that Evite Postmark is as reliable, effective and innovative as Evite.” .... Innovative, indeed....... And I certainly don’t weep for Paperless Post. In fact, this is great for their business. As much as Postmark has retreated from the stain of the evite brand on its website, most people will still understand where this service came from and remember the years of horror using the evite service.
What is happening to Paperless Post now has happened to FourSquare several times over, and they are stronger than ever before. Paperless Post knows this space, and Evite is just imitating. It feels like a total copy and paste. When you did that with term papers at college, you got into trouble.

In elementary school the guy sitting next to me in an exam copied everything I wrote down without my realizing he was doing so, including my name! That is how he got caught! Hello Mohan! You want to know how Evite got caught? Check out this video.



I agree with Mike Arrington's conclusion.
My guess is Postmark will just raise awareness of Paperless Post, and even more people will flock to the service when they want to send a premium event invitation.
The day Facebook Places was launched FourSquare had its best day ever. That's there, but I still have a bad taste in my mouth. Somebody explain why! Mikie?

Evite is Plaxo, no disrespect for Sean Parker intended. This stunt will not save them. I think this episode, at the end of the day, will go down in history as someone else having launched a PR campaign on behalf of Paperless Post.

Friday, February 18, 2011

Alexa Is Paperless (4)


Alexa Is Paperless (1)
Alexa Is Paperless (2)
Alexa Is Paperless (3)

Alexa says she is a very internal person. As in, she does not attend many events. She stays focused on her customers and her team, and that right there is more than a full time commitment. The media and pundits are lagging indicators. They are usually three months behind. It is so much more productive to get on the phone with a customer who might feel compelled to pick up the phone.

City Bakery After PaperlessPost

Feel good foods: Harbord Bakery 1kg Sweet Rais...Image by Sifu Renka via FlickrLarry Ellison

I am dropping by the PaperlessPost offices this afternoon. I will be there for about two hours, maybe two and a half. The idea is to talk to Alexa for about 60 to 90 minutes, then talk to some of her key people for 10 to 15 minutes each.

Then I am hoping to walk over to City Bakery to tidy up my papers and collect my thoughts, jot down some additional notes on my own. 3 West 18th Street.

Dilwale Dulhaniya Le Jayenge

I think I might end up doing a half dozen posts on this gang. This is the fourth post on Alexa already. I think I will have done 10 or more by the time I am through.

Tuesday, February 15, 2011

Alexa's PaperlessPost


Image representing Alexa as depicted in CrunchBaseImage via CrunchBaseI first met Alexa Hirschfeld when she was sitting on a panel during Social Media Week 2010. We have met here and there, stayed in touch, an email here, an email there. I brought this idea months ago. I said let me do a few blog posts about your startup. Finally looks like I get to do it. We are meeting Friday. She says they just moved to a new office. It is near Union Square. Most tech startups in Manhattan are near Union Square for some reason.

This is not going to be an act of journalism. I am not a journalist. This is not a professional blogger out to gather material either. This is one tech entrepreneur reaching out to another. But this is the age of social media, so it is not just going to be a let's-catch-up kind of conversation. The conversation will happen and then it will spill over to my blog, which is just fine by Alexa.

Monday, October 04, 2010

Alexa Hirschfeld: CNN 2010 Most Powerful Women Entrepreneurs

CNN Money: the most innovative, ground-breaking, game-changing female entrepreneurs in the U.S.--business builders who might be Fortune Most Powerful Women someday. .... media pioneers and bioengineers and a variety of innovators in between.
I met Alexa for the first time during Social Media Week. (Social Media Week: The Best NY Tech MeetUp Ever) That was back in February. She sat on a Neha Chauhan (Women In Tech-Media Event At JP Morgan: Internet Week) panel that I declared the best panel of the week of all that I went to. I also met Alexa briefly during a NY Tech MeetUp after party a few months ago when she was floating around the room looking for a VentureBeat writer. She talked about a blog post of mine: Farmville Farmer's Market: My Idea. It is now so very good to see Alexa on CNN listed among the "2010 Most Powerful Women Entrepreneurs."

It is good to be mentioned on CNN, but I disapprove of the condescending tone in parts of the article.
The 2010 Most Powerful Women Entrepreneurs are not necessarily building the next Starbucks (SBUX) or Netflix (NFLX) or Apple (AAPL).
When was the last time Patricia Sellers created a company? (FoodSpotting Is The Next FourSquare)

Alexa is one of the younger names on the list.
How My Grandfather Became Mayor The First Time
ANTA Convention: Emotional Bath


Alexa Hirschfeld - LinkedIn
Alexa Hirschfeld | Facebook
Think Evite, for the Elites: Editors' Blog: Wmagazine.com
Online Stationery Company Gains a Fashionable Following - NYTimes.com


Enhanced by Zemanta