Showing posts with label On the Web. Show all posts
Showing posts with label On the Web. Show all posts

Sunday, May 17, 2009

The Big Money Is Not In Blogging

Dave WinerImage via Wikipedia


  1. The Secret To Making Money Online
  2. How Long Does It Take To Start Making Money Online?
  3. Is “Make Money Online” The Secret To Traffic?
  4. The Future of Making Money As a Blogger Is…
  5. Should Bloggers Feel Guilty For Making Money?
Top 10 Blog Monetization Strategies, Ranked In Order
  • America's Newest Profession: Bloggers for Hire Mark Penn, Hillary 2008's top guy ... more Americans are making their primary income from posting their opinions than Americans working as computer programmers ... blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults. ... a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income ... one percent of the nation, or three million people, can create new markets for a business, spark a social movement, or produce political change ... The Information Age has spawned many new professions, but blogging could well be the one with the most profound effect on our culture. ... Demographically, bloggers are extremely well educated ... It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. ... Bloggers can get $75 to $200 for a good post, and some even serve as "spokesbloggers" -- paid by advertisers to blog about products. As a job with zero commuting, blogging could be one of the most environmentally friendly jobs around -- but it can also be quite profitable. ... Pros who work for companies are typically paid $45,000 to $90,000 a year for their blogging. One percent make over $200,000. ... Bloggers make money if their consumers click the ads on their sites. ... bloggers say they are overwhelmingly happy in their work, reporting high job satisfaction ... There are more questions than answers about America's Newest Profession. ... hard to think of another job category that has grown so quickly and become such a force in society without having any tests, degrees, or regulation of virtually any kind. ... a lot of interest now in Twittering and Facebooking -- but those venues don't offer the career opportunities of blogging. Not since eBay opened its doors have so many been able to sit at their computer screens and make some money, or even make a whole living. ...
  • U.S. Now Has Almost As Many Paid Bloggers As Lawyers
There is plenty of money in blogging, but the real big money is not in blogging.

How I made over $2 million with this blog (Scripting News)

This guy Dave Winer has an ugly looking blog, and he runs no ads, but he makes millions blogging. How?

To get excited about blogging is to "get" 2.0. And if you have been missing out on 2.0, it is not possible you are on the cutting edge.

(1) Value

The market rewards value. Are you meeting some kind of market need? Your blog adds to your value. It helps your marketing efforts. It is real intimate talk with your most important clients. Like A VC says, if you read his blog, and that of his five partners, it is like you sit with them in their office every day: that intimate.

(2) StartUp/Corporate

If you are a tech startup person, you breathe blogging. That rectangle on the screen is your office. And the blogosphere is a big chunk of it. Blogging becomes that fundamental, indispensable skill. It is like, can you type? Can you do that keyboard thing? If you can't, I think you are still beautiful, but how are you going to get any work done? Blogging is what typing was. Are you blogging literate? That is a fair question these days.

(3) Lifelong Education


Blogging is to the brain what jogging is to your thighs. If you are an active blogger, chances are you keep up with the news in your chosen field. You think about the hot issues of the day. You are alert. You can still type as of today.

(4) Living Life To The Full

Zappos
says somewhere that because he tweets, he lives life more fully. Blogging makes you more alive as a person. You are more likely to squeeze that last drop out of each moment.

(5) Plenty Of Money

Write great content, regularly, jack up your traffic, and let the ads do their work.
Google Analytics Says I Am Paul Krugman Friend, Cupcake Android Expert
What Does Your Resume Look Like Today?
Content Is Queen, Marketing Is Princess
Content Is Queen
Blogging: Monkey Business?
Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik


Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

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Monday, April 27, 2009

Blogging: Monkey Business?

"We feel so smart when we are talking to ourselves!"
- Hillary Clinton at the Kos Convention 2007


Is blogging a solitary act? Can it be a solitary act? Does it have to be a solitary act? As in, is it monk-ey business? Monks go solo. Well, not entirely true. Sangham Sharanam Gachhami is, to the community I go. But I am talking about the stereotypically stereotypical monk.


It can look like it. A guy/gal sitting in front of a computer in pajamas typing it away. It can look like it at first sight.


But think about it. The best bloggers are those who have something to say. And you can not have something to say if all you do is sit in front of a computer screen and type it away.


You must already know from before you started typing it away, through training, a prior job, career, life experiences, education. You must be willing to learn. You must be alive. You must be living. The online consumption of content, or electronic but not really online in the case of Kindle, is the bedrock of ongoing education for many of us. That counts. Consuming content counts.

Learning and teaching happens. They help.


But my question was more to the social aspects. Is blogging a solitary activity? Is it meant to be solitary? Does it end up solitary despite all our intentions to the contrary? Don't confuse me with the facts! Don't disturb me with people!


Photoblogging is social. Videoblogging better be social. I tried to do the camera thing myself a few years back, and I look dead in the water in those video clips, not my proudest moments. My best video clip of me to date is one where someone else is doing the camera work.




Text blogging itself is meant to be social. And for someone with an active blog, that blog gives you a better feel for that person than anything else they might have online, more so than their Twitter and Facebook accounts, more so than their website.

And many friendships get forged in the comments sections of blogs.

Content Is Queen
Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog




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Thursday, April 23, 2009

Content Is Queen


I was going to say Content Is King, but then figured it might come across as sexist. It is like my Facebook/Twitter intro blurb has the word BossManPerson. I could not just say boss. That would be boring. Then I was inspired by my memory of comedian Negin's use of the word bosslady to describe herself. So I opted for Bossman. That stayed for a few weeks. A few days back I changed that to BossManPerson. I hope it is both informative and interesting.

Product/content alone will not cut it. Marketing efforts are necessary. And there are times when marketing rules and product/content is secondary. But at the end of the day, it is product that is queen.

Converting To The Mass Follow Formula On Twitter

Great blogging is primarily about putting out great blog content. Do you have something to say? Can you have something to say? Can you say it well? The second question is something to do with the fact that that niche that you might be most passionate about might not be the most lucrative.

Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog



And in many cases content creation happened before blogging came along, before Twitter came along. Some of the people with the biggest Twitter followings just so happen to be celebrities, tech and otherwise. You could argue you create better tweets than Ashton Kutcher, but that dude created his content elsewhere, on that big screen, and he established connections with people there. (My Relationship With Ashton Kutcher)

Blogging and Tweeting is no substitute for your work, whatever line you might be in, and for that matter Facebooking. If you are a student, spend more time with your textbooks than with your Facebook page. Spend more time with friends in person than with them on Facebook. Social skills are necessary, for work and for pleasure.

So content creation is not just about creating great blog posts, and great tweets, and having smart aleck things to say on other people's Facebook walls. Content creation is about doing the best you can do in your workspace, it is about living the best life you can live. It is about your emotional investments in your family, relationships, friends. Because if you do all that, you will have something to say. Content does not come out of life vacuum. Live. Work. Love. Rejoice. Enjoy.



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Sunday, April 19, 2009

Blogging = Learning + Teaching + Churning + Entertaining



The human brainImage via Wikipedia

Okay, this is not E=mc^2, but I think I got something here. I managed to throw a "2" somewhere in there.

Blogging = Learning + Teaching + Churning + Entertaining (2 way)

There is research to prove blogging is good for your brain, like running is good for your thighs. Has to be. You can intuitively conclude. You don't need research for that. And by blogging, I mean blogging. That includes podcasting, that includes videoblogging. That includes micro-blogging, of course.

The Internet is the Ultimate Media. Every moment of every life can be recorded, technically speaking. But what if you are not interested in the mundane, what if you are only interested in ideas? What if you don't care if they are mixed up?



A blog is a web log. The web is the interweb - I got that word from Morgan Grice a few days ago - and it is the web that is key. How you log on to it, how you latch on to it, does not matter. Every netizen is a producer, every netizen is a potential consumer.

The netizens suck on the nipples of Mother Web for nourishment. Netizens produce knowledge, perspectives. Even when nothing groundbreaking is happening, even if it is just the proliferation of existing knowledge, something fascinating is happening.

Like I have said many times, you can not bring all Nepalis to MIT, but you can take MIT to everyone in Nepal. If all textbooks, if all journal articles, and all lecture videos are added to the soup called the social web, how much will you be missing if you are not on campus?

And the blog is the center of that action for each individual netizen. If nothing else, it allows you to display your ignorance.

The interweb is not just about putting faces in front of computer screens. It is about taking group dynamics to a whole different level. Barack Obama rode the internet all the way to the most powerful office in the world. How much more real does it have to be? Grassroots governance is going to be more exciting than grassroots campaigning.

The blog is where it gels for the netizen. That space is your space, and it has all the wheels of media. It has the feel of a classroom. It is in your face like a microphone. It is expansive like air, water, space. It is casual like gum. It is private. I mean, if you are struggling to get page hits.

Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog








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Thursday, April 16, 2009

Blogging Tips

Darren Rowse: How I Make Money Blogging

:en:Seth GodinImage via Wikipedia

Seth Godin: How to Get Traffic to Your Blog
Rand Fiskin: 21 Tactics to Increase Blog Traffic
Skellie: 25 Paths to an Insanely Popular Blog
Yaro Starak: Why Don’t Bloggers Understand Email Marketing?
Maki: 6 Fool-Proof Steps to Make More Money With Your Website
Liz Strauss:


Chris Brogan:



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Wednesday, April 15, 2009

A Blogger Is Also An Editor

Hemingway posing for a dust jacket photo by Ll...Image via Wikipedia

A blogger is a writer. We all know that. But a blogger is also an editor. I have to make this point because some bloggers feel they are cheating when they have a lot of links and a lot of video clips to go with their blog posts. You are not cheating, you are being an editor. It is perfectly okay to once in a while put out blog posts that are all links, or that are all video clips, no original writing whatsoever. You are telling your readers these are news articles or blog posts I read, these are videos I watched, and I recommend them to you. Actually, I would be suspicious if your blog posts are all original writing. If there are no links, at least a few links, I am going to ask, so what is the context? And images and videos add to the aesthetics. The best videos on the topic at hand I would say are indispensable. A video is worth 10,000 words, or more. YouTube makes it easy. The video code takes so little space. You don't have to worry about bandwidth issues. You embed. That does not make it cheap, that makes it user friendly.



YouTube is an essential tool for blogging. Zemanta is an essential tool.


Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog



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Blog Daily



.deviation in direction.Image by just.K via Flickr

Blog daily. Take a day or two off per week, but otherwise blog daily. You must have one thing you feel really passionate about. And your blog has to revolve around that passion. But once it does, you are free also to rant about whatever else, whenever. But that one passion has to shine through. And if you were to read about 10 news items on any given day in your passion domain, you will find at least one topic, one subtopic to rant about that day. The more blogs that link to yours, higher goes your ranking, but that is not directly in your control. More often you blog, higher your search engine ranking. That is in your control. Blog daily.





Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

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Friday, March 06, 2009

Twitter And The Time Dimension

My social Network on Flickr, Facebook, Twitter...Image by luc legay via Flickr

Twitter is real time search. That is its functionality.

What Should Facebook Do
TweetDeck, Power Twitter, Twitter Globe, Better Than Facebook
TCC: Twitter Community College
Twitter Tips: It's A Bird, It's A Bird
Mitch Kapor Now Following Me On Twitter
I Get Twitter

Facebook is more about space, the human space, the "social graph," as the Facebook people call it.

The next Twitter does not only text and links and photos but also video. And that might be a hardware and connectivity challenge more than a Twitter challenge. But it is only a matter of time before that video part also seeps in. But I don't wish to emphasize that too much. Text and links are enough for the most part. Photos are a plus, but not all that essential.

The next Twitter is not necessarily richer features, it is a Twitter that has 10 times more users and so is more useful to the existing users. An internet with more computers linked in is more useful. A Twitter with many more users will be more useful. A few Twitter users in every town on earth, and we will really have tipped the scale.



And it can't just be about real time search. The search functionality will have to get much better. Users should be able to dig into the archives and make sense. So Twitter can't be just about real time search, rather it has to be about snapshots in time and space.

Facebook will benefit from switching to real time status updates, but it will make a mistake in thinking it is competing with Twitter. They inhabit two quite separate spaces. The biggest lesson Facebook could learn right now is that just like to the Eskimo there are many different kinds of snow, there are many different kinds of friends. There are family, relatives, close friends, classmates, colleagues, acquaintances. Right now Facebook is at the one snow level of sophistication. And that is not good enough. Inner circle interaction should feel different from outer circle interaction. Facebook is not there yet.

How about adding a Hello function to Facebook which would be like the Follow function on Twitter? I can follow anyone I want on Twitter. On Facebook if we are not friends we are not friends, but I think I should be able to say hello to anyone I want to say hello to. They should see I said hello, and they should have the option to check out my profile, maybe they want to say hello as well. And maybe we talk. And decide to become friends down the line.
















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Monday, February 02, 2009

Conceptually Diligent: Web 5.0 Is Repackaging Hello


Finally a sane voice. Who is Mike? Hello Mike. (from the NY Tech MeetUp mailing list discussion)

Web 5.0 - Wikipedia

Defining Web 4.0
Web 5.0: Face Time
A Web 3.0 Manifesto

Message 13: Michael Mellinger

Web 4.0 isn't on wikipedia yet. Nice write up on 3.0, which isn't here yet. Start the wikipedia article, blog about it or invent it. There really isn't much value unless you do the latter.

-Mike
Sent from my iPhone

Message 12: Andy Badera

Attacking me for my primary physical location is about as insightful and effective as your laughable, pitiable effort at self-promotion by discussing a topic that is not only cliche, but even so, seems also beyond your ability to offer value in discussing.

Message 11: Paramendra Bhagat



Andy. I just checked. You are in Albany. No wonder you don't get the Silicon City vision. You don't "get" the city.
http://technbiz.blogspot.com/2009/01/mitch-kapor-now-following-me-on-twitter.html

Message 10: Paramendra Bhagat

In your original post it is DNFFT.

Message 9: John Campbell

http://letmegooglethatforyou.com/?q=DNFFT

Message 8 : Paramendra Bhagat

What do you mean by DNFTT?

Message 7: John Campbell

DNFTT

Message 6: Andy Badera

I don't subscribe to people posting meaningless self-promotional non-insightful blogspam without bringing some sort of value -- did that really need to be spelled out for you? Web n.0 has been beaten to a bloody pulp, and your piece offers nothing new in that arena. Really, it's not even that good at covering the same ground covered many times before.

Message 5: Paramendra Bhagat

You mean other than that 90% of the traffic at this discussion forum is less conceptually meaningless?

Instead getting into name calling, why don't you try a different tack? You could say you don't subscribe to the Web 2.0 terminology, or that you do, but you don't see why anyone would build on it, as in thereis no room for Web 3.0 and beyond concepts, or that you see room for all that but you think my classification is off the mark, and you could try and say why.

Then we are talking. Right now we are not.

Message 4: Andy Badera

There's nothing new or original or insightful here, so why are you posting it?

Message 3: Paramendra Bhagat

Andy. My Web 1.0, Web 2.0, Web 3.0, Web 4.0, Web 5.0 classification sounds vague, nebulous, amorphous, pie in the sky, abstract, cloudy to you. To me it feels rather concrete. Let me ask you something. There are people who think even the term Web 2.0 is pie in the sky. There is a web, and that is all. There is no 2.0. How do you feel about that? Is Web 2.0 a term you use? Or what? And if Web 2.0 is real to you, what is your disagreement with Web 5.0, for example.

I feel like there is a comprehensivity to my classification that makes it rather poetic.

Message 2: Andy Badera

Another nebulous Web n.0 piece, fantastic. Was there something of particular value here you were trying to share with us, or is this just a link to another run-of-the-mill pie-in-the-sky pointless Web n.0 enumeration piece?

Message 1: Paramendra Bhagat

Defining Web 4.0
http://technbiz.blogspot.com/2009/01/defining-web-40.html








"One million seconds comes out to be about 11½ days. A billion seconds is 32 years. And a trillion seconds is 32,000 years. I like to say that I have a pretty good idea what I'll be doing a million seconds from now, no idea what I'll be doing a billion seconds from now, and an excellent idea of what I'll be doing a trillion seconds from now."


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Friday, January 30, 2009

Mitch Kapor Now Following Me On Twitter


43 is my lucky number. Mitch Kapor, a legend in the industry, is now following me on Twitter. This is not like Guy Kawasaki following me. That guy is officially the number one Twitterer in the world, but then he follows as many people as follow him, which is about 50,000. Which means he does not follow anybody. He just makes them feel good. It is like when you first signed up on MySpace, you automatically got one friend, I believe some guy called Tom, a MySpace staffer. Tom was everybody's friend at MySpace. Guy Kawasaki, great guy, a legend in his own right, Guy Kawasaki the Rich Dad Poor Dad guy, is the Tom of Twitter.

But Mitch Kapor. He is not trying to become a celebrity. He was a celebrity before anyone knew who Bill Gates was.



So when I saw he was my follower number 43, I immediately sent him a direct message. I am honored to have you follow me here on Twitter. He is only following 331 people. What that means is that once in a while he will read your twit.



The Hare Rama Hare Krishna people aspire for a Krishna consciousness. I think today on Twitter I have come to acquire a Kapor consciousness. Now on when I twit, I am going to ask a question, not What Would Jesus Do, but How Would Kapor React?

I don't believe this. I kept Twitter at arm's length for the longest time. Then I came in kicking and screaming. Within days I became an addict. (I Get Twitter) I mean, I want to snatch Guy Kawasaki's title away from him, but not by fraud following as many people as might be genuinely following me, but by becoming a genuine celebrity, someone who people want to follow, because they are interested in knowing what you do, what are you thinking about, what you are reading.

I almost want to lock up my account. As in I already got Mitch Kapor, I don't want any more people following me. But instead I decided to immortalize the moment with a blog post.



I do want more followers, more than most. This is PR at its best. If you think about it, this is Reverse Paparazzi. The paparazzi follow you e-v-e-r-y-w-h-e-r-e. Twits follow themselves everywhere.

We have become our own paparazzi. But this is fun. In a way this is the ultimate mindfood. Suddenly all my news browsing has become a social activity. I am not some loner reading a ton of news. Almost every news item I read these days, I feel the urge to share. I feel the urge to comment and share. I don't have enough followers yet to spark conversations, but I will get there.

I have met so many amazing people here already. For the longest time I thought the tech world was all male and boring. Then I saw all innonate was following. And I found all sorts of outrageously gorgeous women on the New York tech scene who I also decided to follow, one of whom I have kind of sort of become friends with. She has an exciting YouTube channel. By the way innonate is the Organizer of the New York Tech MeetUp, the top tech event in town. He was voted into that position. Used to be my friend the MeetUp CEO Scott was the Oragnizer.



I am honored you are following me now on Twitter, I said. Promptly I pitched. I thought I was done with round 1 fundraising back in June 2008. But I will save the details of the story. I am still a little short. I pitched the Plenty Of Fish: Online Dating King Markus Frind yesterday, but now I believe it that his company is a one person operation. I have not heard from him.

I mean, I could not resist. Mitch and I have exchanged a few emails since. At Twitter those emails are called DMs. They are Direct Messages. They also have that 140 character limit. Whoever came up with that random number? It feels scientific to me. Good enough for one unit of expression, especially if links are allowed.













Mitchell Kapor
Mitchell Kapor: Biography a pioneer of the personal computing revolution and has been at the forefront of information technology for 30 years
Mitch Kapor - Wikipedia, the free encyclopedia
Mitch Kapor’s Blog
Glue Keynoter: Mitch Kapor
Stanford's Entrepreneurship Corner: Mitch Kapor, Foxmarks



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