Showing posts with label LiveNation. Show all posts
Showing posts with label LiveNation. Show all posts

Monday, May 09, 2011

Live Nation And GroupOn: That Offline Component

Madonna at her 'Confessions' Tour at Wembley A...Image via WikipediaTo my understanding, the Live Nation proposition is that you might listen to all the digital music you want, pirated, bought, shared, what not, but when it comes time to pay, you will pay to see those artists perform. And so if the big chunk of the artists' money is coming from live performances, then it makes perfect business sense for that artist to give out her music for free. You want to steal? Steal.

That business model of Live Nation has long fascinated me. And their tickets are pricey. At one point they were giving rise to monopoly accusations. But people are paying.

GroupOn reminds me of Live Nation. GroupOn has not come up with code that has confounded the minds of the Mark Zuckerbergs and Sergey Brins of the world. Their technology is quite simple. You could argue their business model is also equally simple, and hence the hundreds of copycats. But what I notice most is they took that step to go offline. They employ thousands of salespeople who go knock on the doors of local merchants. I find that proposition exciting.