Showing posts with label Hawaii. Show all posts
Showing posts with label Hawaii. Show all posts

Friday, October 22, 2010

Will Online Ads Rise To The Occasion?

Headline of the New York Times June-29-1914Image via WikipediaA New York Times that is completely digital, completely global, completely social, completely mobile and completely ad driven should make more money than the New York Times that is about to be its ancestor. If not the web is a chimera. And I don't believe it is. On its part the New York Times has made the mistake of not fully converting. On the other hand the ad platforms are not really there yet. The ads on display don't make as much money as they should. And the New York Times has not exhibited the Gawker aggression of going out there and getting your own ads at much higher prices.