Showing posts with label David Pogue. Show all posts
Showing posts with label David Pogue. Show all posts

Sunday, January 22, 2012

The Solution Is Tech Heavy, Data Heavy

Hollywood Might Not Get Killed, Any More Than Silicon Valley Might
What Price A Movie?
MegaUpload, SOPA, PIPA
SOPA Went Down
SOPA Has Egg In The Face
SOPA Is So Going Down



TV ads are not as effective as Google ads. On TV you could be showing me beer ads and I don't even drink beer. But you are hoping many of the million people who got bombarded do.

When I search for beer on Google and you show me beer ads, that is way more effective. You already know I am interested in beer. TV ads not as effective. Search ads more effective. Social ads even more effective. You are more likely to buy something a friend bought and recommends. The engagement on Twitter for ads is more than on the Google platform.

Big Data ads should be 10 or more times more effective than even social ads. And at that point the freemium model really takes off. All you want as content people is people's attention. You don't want their money, at least not directly. I think that is the real solution to the piracy problem.

Fred Wilson: A Post PIPA Post
Clay Shirky: Pick up the pitchforks: David Pogue underestimates Hollywood
O'Reilly Radar: The week the web changed Washington

Friday, August 27, 2010

Paying For Phone Calls Was Always Ridiculous

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David Pogue: New York Times: Google Shakes It Up Again With Free Phone Calls: Google .. shook up Web searching and advertising. It shook up free, Web-based e-mail services .... shook up the way companies go public. .... Calls to American and Canadian phone numbers are free ..... Calls to other countries are very cheap ...... If you have a free Google Voice account too, then you can get incoming calls, too. ..... it’s increasingly clear that one day, the Internet, not the outrageous cellphone companies, will connect our calls. The ultimate, of course, would be free calls from a phone, to a phone ...... even closer to the “free calls from a phone, to a phone” ideal. Now it’s free calls “from a computer, to a phone.” .... What if Google released an app like that for Android phones, or the iPhone? .... for the first time in history, make unlimited free phone-to-phone calls.... It would completely change the game .... the Internet-as-phone-company paradise that almost certainly awaits us.
Paying for phone calls was always ridiculous. And it still is. Now that we have computer to phone free calls, Google should go ahead and stop pretending, and I know it already has the technology. Get this ported to the smartphones, and we already have it.

The reason you should not call someone or not talk to them long is because you don't have time, not because you don't have money.

Google Voice Blog: Make And Receive Calls In Gmail

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