Showing posts with label Clay Shirky. Show all posts
Showing posts with label Clay Shirky. Show all posts

Sunday, January 22, 2012

The Solution Is Tech Heavy, Data Heavy

Hollywood Might Not Get Killed, Any More Than Silicon Valley Might
What Price A Movie?
MegaUpload, SOPA, PIPA
SOPA Went Down
SOPA Has Egg In The Face
SOPA Is So Going Down



TV ads are not as effective as Google ads. On TV you could be showing me beer ads and I don't even drink beer. But you are hoping many of the million people who got bombarded do.

When I search for beer on Google and you show me beer ads, that is way more effective. You already know I am interested in beer. TV ads not as effective. Search ads more effective. Social ads even more effective. You are more likely to buy something a friend bought and recommends. The engagement on Twitter for ads is more than on the Google platform.

Big Data ads should be 10 or more times more effective than even social ads. And at that point the freemium model really takes off. All you want as content people is people's attention. You don't want their money, at least not directly. I think that is the real solution to the piracy problem.

Fred Wilson: A Post PIPA Post
Clay Shirky: Pick up the pitchforks: David Pogue underestimates Hollywood
O'Reilly Radar: The week the web changed Washington

Tuesday, July 06, 2010

A NY Tech MeetUp For Sindre Aarsaether


Sindre, if you don't know him, is one uber hacker. He is a geek, a nerd. He is Singularity. He is a friend. He is a foreigner. He is Scandinavian. He has a friend who likes to go couchsurfing.

Welcome, Sindre, back to New York. I will see you tonight.

And there is a fresh email from Brandon Diamond.
* Betterfly: connect with betterists to improve yourself
* HotPotato: share what you're doing with friends
* Learnvest: educational finance resource for women
* Frontal: rich web apps from simple markup
* StuffBuff: auctions anywhere you want them
* HowAboutWe: pick your perfect date then find a match
* Jetsetter: insider access to the places you want to go
* Comixology: read comics on the go and on the web

We'll also be hearing from Clay Shirky who'll be discussing "generosity as a design problem".
 
Plus, the entire evening will be guest emceed by the wonderful Dina Kaplan, co-founder of blip.tv.

So come on down to NYU Skirball at 7 PM for another evening with NYC's brightest movers and shakers.

Skirball Center for the Performing Arts
New York University
566 LaGuardia Place (at Washington Square South)
www.skirballcenter.nyu.edu / 212.992.8484
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