Showing posts with label Buzzd. Show all posts
Showing posts with label Buzzd. Show all posts

Tuesday, April 19, 2011

Local Response: Monetizing On "Their" Behalf

Image representing Nihal Mehta as depicted in ...Image via CrunchBaseNihal Mehta: Being Mysterious About Local Response

My response is based on this TechCrunch post. Looks like in one sweep Nihal Mehta is about to monetize on behalf of all players in the local space. It is quite an audacious move.
TechCrunch: Buzzd Rebrands As Local Response; Debuts Social Customer Management Tool For Businesses: combine the element of the check-in he found intriguing with Buzzd and advertising and marketing elements ..... he calls “a culmination of everything he’s done,” of this is Local Response, a new web-based tool that allows local businesses to respond to the “check-in” on social media sites with marketing campaigns to promote transactions. ...... LocalResponse aggregates real-­‐time social media check-­‐ins from Facebook, Twitter, Foursquare, Gowalla, Instagram and dozens of other services to provide a simple interface for local businesses to directly respond to their most influential and valuable customers. What’s compelling about the platform compared to competitors is that it analyzes massive amounts of data in addition to check-ins from the Twitter firehose, photo sharing sites and more to find other forms of check-ins. These could be posting a picture on Instagram of a dish from a restaurant or Tweeting that you are visiting a particular bar. ...... explicitly (i.e. check-ins on Foursquare) and implicitly (by analyzing natural language on Facebook, Twitter, etc.; e.g. “I’m headed to ShakeShack”). Mehta says most check-ins are actual implicit and many social media platforms catered to helping businesses track check-ins miss this key data. ...... Not only does Local Response track all of this data but it allows businesses to respond to these Tweets and messages with a marketing campaign, coupon or advertisement. ...... So Shake Shack could send a Tweet back to someone who had just snapped a photo of a burger with a link to a 10 percent off coupon on the next visit. ...... Local Response has actually creates a number of canned responses which businesses can automatically send. ..... For the past six months, LocalResponse has been running a private beta, with over 2,000 campaigns for local businesses in New York City. The links in the Tweets and messages sent by these local businesses to consumers who “checked-in” to their establishment are averaging a 60 percent click-­‐through rate and 15-­‐20 percent redemption rates. That’s high and impressive. ...... Mehta says that the platform is so highly-focused in its data collection, that it can send highly targeted Tweets to consumers who are interested in the promotions or campaigns. For example he says that Local Response will run two to three hundred search terms across its data for a particular business. Also, the aim of Local Response is not to overwhelm consumers’ stream with advertisements. Users will never receive more than one message in 7 days ...... a platform for brands and agencies is in the works. ...... closed a $1.5 million in funding this past December from Verizon Ventures, Charles River Ventures, and Metamorphic. ...... plans to raise a new, larger round of funding this Summer ..... For now, Local Response is free for businesses. Eventually the startup plans to go the freemium route and will also charge for the brand-focused application. And Local Response is launching with half a million businesses that are already pre-indexed (with search terms). All they have to do is type in the business name, and they can get started using the platform.
A second natural move might be to partner up with the willing players to help them monetize their particular services for cuts, like Google ads help you monetize your particular media site. Because Local Response is not going to have access to the detailed data that those individual services might have.

Wednesday, April 06, 2011

Nihal Mehta: Being Mysterious About Local Response


Image representing Nihal Mehta as depicted in ...Image via CrunchBase
Buzzd
Buzzd Party Thursday
Mark Suster: The Social Network: Facebook To Fragmentation: December 2010: Social Chaos Will Create New Business Opportunities: Klout, Sprout Social, CoTweet, awe.sm, (next gen) Buzzd ..... one of the cooler new products that will emerge in 2011 is being created by Nihal Mehta, who has pivoted from his previous company Buzzd ..... will address the world of what happens when businesses and consumers are increasingly mobile and social.
Blip.TV: How Do They Ever Get Anything Done?
Reshma Saujani

Wednesday, June 09, 2010

Buzzd Party Thursday

Image of Nihal Mehta from FacebookImage of Nihal Mehta
“I always say that the person who stuck an online banner on a phone should be shot.”
- Buzzd Co-Founder and CEO Nihal Mehta.


TechCrunch: Buzzd Aggregates Check-Ins From Foursquare, Gowalla And Others In Social City Guide
Adotas: Mehta Has Always Been Buzzd On Mobile Marketing
“Since ‘01 we’ve been saying ‘Next year is going to be the year of mobile!’ And next year always is — the next year always doubles.”
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Monday, May 31, 2010

Buzzd

Image representing Buzzd as depicted in CrunchBaseImage via CrunchBase
CrunchBase: Buzzd real-time social city guide for your mobile device...... Employees 9 .... Founded 11/07 ..... Delivers up-to-the-minute reviews and ratings from friends, buzzd members, and other real-time content from twitter, gowalla, foursquare, loopt, brightkite, etc. ...... Aggregates static content feeds from Zagat, Flavorpill, Citysearch, Metromix, Upcoming, and many more ..... Real-time activity drives users to view and act upon local inventory ..... featured by Apple, BlackBerry & Android, as high as #2 top overall app for BlackBerry and #64 top free app for Apple, featured free app for Android on Verizon VCAST. .... received $3.2M in Series A funding. (10/29/08)
Buzzd - Wikipedia buzzd was founded by Nihal Mehta and Deepen Shah from ipsh!, one of the world’s first mobile marketing agencies in the U.S. which was acquired by Omnicom Group in 2005.
VentureBeat: Buzzd ward-winning social city guide
Buzzd Brings Location-Based Guides to the BlackBerry One of the first seeds sowed by the BlackBerry Partners Fund, a venture capital fund which doles out investments to start-ups building applications for mobile phones, has sprouted. ...... But it wasn’t easy to get this far. Nihal Mehta and Deepen Shah, company co-founders, said that to get Buzzd to offer speedy and reliable results, they spent a year building a comprehensive database of sites. The service triangulates the location of a customer using cellular tower locations and GPS coordinates and then associates that data with the precise location of the sites. ....... Buzzd’s database has 500,000 cellular points within its network ...... Buzzd has more than two million restaurants, bars and shops listed in its database, largely from content partners like TimeOut, FlavorPill and MyOpenBar. ....... The BlackBerry application will also allow members to snap photos — say, of a cocktail or dish, or a celebrity sighting — ....... the Web site gets one million monthly unique visitors and was “in the six digits for active users on a monthly basis.” ........ The two men, who started the company in 2007, are in the early stages of developing a version of Buzzd for the iPhone, which they say will be released this summer.
X-conomy: Buzzd Blackberry Partners Fund Greycroft Partners Monitor Ventures Qualcomm Ventures

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