Showing posts with label AdSense. Show all posts
Showing posts with label AdSense. Show all posts

Monday, January 21, 2013

Google AdSense Revenues: Mostly About Increasing Traffic

Image representing Blogger as depicted in Crun...
Image via CrunchBase
Most tips are to do with how you get a ton of traffic. If you can not get a ton of traffic then all other tips fail. 10,000 visitors per day or more and you could live off of Google AdSense. But before that? It better be a hobby.

SuperFastBusiness.com Interviews Matthew Paulson about Generating Substantial Revenues through Google AdSense
80% of his revenue comes from just three quality sites; as long as good quality traffic can be generated from a few sites that are performing well, and if the ads on these sites are optimized, then it would be a much better idea to add content and cultivate quality in those web properties rather than focus on acquiring more sites .... driving traffic means getting consumer attention from Google Video, Bing Video, email newsletters, social media sites like Facebook and Twitter, news sites, finance, sites, and others. "There are tangential search engines like YouTube, Google images and Google news, and there are just plenty of opportunities there; the pool of people that are competing for those rankings is just so much smaller and it’s just a lot easier to get those placements that you want in some of those other search engines." .... posting ads should ideally be a separate concern from posting quality content
How To Make Six Figures Per Year With Adsense
I’ve been doing pretty well with AdSense for the last couple of years. 2012 I made a total of 104,454 dollars and this month I’ll be on track to do about 20,000 dollars just based on the kind of cycle or the seasonality of the type of content sites that I do. ..... 2007 and 2008 I had some personal finance websites that I, you know, had a few thousand hits a day and I was making maybe a thousand dollars a month ...... you can use the Adwords keyword tool to figure out the kind of topics or keywords that people or advertisers are spending a lot of money on so then you can write content about those things ..... if you’re writing about, say, finance or health or things that advertisers think there’s money in. ..... I have four or five writers that I hire stuff out to consistently and I’ve been working with them for years and you know I have pretty good arrangements. I couldn’t bring myself to writing content of sites anymore. I just, I don’t want to be the worker. I want to be the guy, you know, commanding the ship, so I’ve got people writing for me and that’s been working out pretty well. ...... they make the mistake of only focusing on kind of the main Google search results. ...... I have sites that get just a whole bunch of traffic from Google video and Bing video. I’ve got sites that get traffic from an email newsletter I have. I get sites that get traffic from Twitter and Facebook a little bit. I have sites that get traffic from, you know, kind of the Google news and Bing news ....... tangential search engines like YouTube and Google images and Google news ...... take advantage of those alternative traffic sources .... One thing that I’m not very good at is, you know, traditional search engine optimization. I don’t do any satellite sites or anything like that. I have just gotten pretty lucky in getting people to link back and I don’t try to gain the system too much ...... it is kind of a numbers game in just getting a lot of content out there ..... I have a site that gets about 300,000 page views a month and in that, I publish several dozen new articles a week and that’s one of my newest websites. And then I have three writers that write on that site. .......... SuperFastBusiness.com, it gets around about 40,000 page views a month ....... the best content I can get. .... I was Audible.com’s one of their top Affiliates. I was getting 7 grand a month in affiliate checks from them alone. I was sending hundreds of free trials to them, you know, every month. Then, and the strategy I was using is I created basically a press release for every single audiobook they had on their website and I sent it out kind of through to my different websites. And then when the Google Panda update came, they decided those articles were very similar in stealing quality content so whatever hit the algorithm and you know that revenue dried up overnight. So I lost about 7 grand a month in revenue just overnight when that first Panda 1.0 hit ....... Most of my sites are about a hundred bucks to do a sponsored post on, but there’s still good money in there. I consistently make 4 to 5 grand a month just doing those. ...... maintain a list of advertisers and just email them every month saying “Hey, if you want to do a sponsored post, here is my list of sites. Get in touch if you’re interested” ...... I have a list of 3 or 400 advertisers now and I do pretty well with that. ..... So I’ll do three AdSense ads and three ads to Tribal Fusion and, you know, between those two I can easily make 20-25 bucks for every thousand page views
Blogger or WordPress, Which is better?
Switching From Blogspot To A Custom Domain Your Questions Answered
Why Not Getting A Custom Domain For Your Blogger Blog Is Stupid
15 Free Ways to Increase Blog Traffic
How To Integrate Blogger and AWeber
Why I Switched to Aweber for My Blog’s Email List and Why You Should Too
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Monday, January 07, 2013

Monetizing A Blog

English: Red Pinterest logo
English: Red Pinterest logo (Photo credit: Wikipedia)
Here's a good one.

How I monetized a blog in 30 days: what worked, and what didn't

The Pinterest Gods
I help my mom run a cooking blog called The Yummy Life. She writes all the content, and I make sure the site actually works. We've been at it for almost two years, and until recently there wasn't much reason to worry about monetizing it because there was never enough traffic for it to matter. Then one day the Pinterest gods decided that we deserved better and in a frantic storm of pinning, our traffic shot up to about 25,000 visitors per day...... Before the spike we were getting ~4k visitors per day. The peak of the spike brought ~67k. It then fell to about 20-25k and it's stayed there ever since. There hasn't been any downward trend in the past three weeks, and almost all of the traffic is still coming from Pinterest.
Tips
#1 - Remove as much crap as possible from the sidebar (Good, Bad)
#2 - Use affiliate links to customize the ads for each post .... create her own ads for each post. Each ad links to a product on Amazon through an affiliate link. .... the Amazon affiliate links are generating almost twice as much revenue per visitor as the AdSense ads (~$5 RPM from Amazon, ~$2.50 RPM from AdSense).
#3 - Have the ads scroll with the page
.... steps #1 and #3 combined to increase our AdSense CTR (click-through-rate) by a factor of 33 (.03% to 1%).
Bad Ideas
Google AdSense text ads
Amazon pre-made banner ads
Amazon aStore .... This month we've had 3,288 orders placed through our on-page ads. We've had exactly zero placed through the aStore.
$0.99 eBook
Publishing networks
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Monday, September 17, 2012

Facebook's Search Option


Zuck did mention search at Disrupt but in a way I liked. I think Facebook is well positioned to do full blown search.

The Facebook Search Engine
Facebook Could Do Well In Search

Facebook’s embedded option
- Developing an external ad network
- Monetizing paid search
- Entering China
Of the three options, search is clearly the most interesting. An external ad network is inevitable. Google proved this model with Adsense...... Facebook’s traffic is so great now that an external ad network might increase their revenues by 2x or so .... The only (known) models that deliver RPMs high enough to compete with Google are search, payments, and e-commerce.
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Friday, July 27, 2012

More From AdSense

Image representing Google Custom Search as dep...
Image via CrunchBase
Simple Changes Doubled My Adsense Revenue
the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body ..... Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. ..... The concept is really simple; make one large, well positioned ad do all the work. This will make your page look cleaner and it’s likely to improve your revenue immediately.
Split Testing: How To Increase Your Adsense Earnings 94% Overnight
Maybe the left aligned ad looks more like it’s actual content instead of an ad. .... the text ads were paying more per click. .... Winner: text ads
Improving your Adsense Revenue – An In Depth Guide
In the last year, over half of the Adsense income I have received has not come from new ads or new traffic, it has been from tweaking my current ad placements. ..... Everyone knows that exercise is good for them, but it doesn’t mean they are actually doing it...... The difference between making more money and not making more money is actually doing things. ..... Until you try both, you do not know what works best for your particular webpage. ..... Each webpage is different, some will do well with image ads, some will do well with text ads, some will do about the same. .... wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format ...... bigger ads provide bigger results, but I have also found that sticking a big ad in a small place where it looks weird does not do well. ..... Ads above the fold tend to work well ..... Ads within the content tend to work well. ...... Above the fold did best as did ads within the content. ..... I think most people can probably increase their income significantly by just optimizing, even if they are having the same traffic levels. ...... Adsense for search, also known as Google custom search. It is the Adsense product that has made me the most money. It is not well understood and not widely used. When it is used, it is not used well. ..... The click through rate of Adsense for search is very often around 25 percent...... If there is one Adsense tool I recommend over all others, it is Adsense for search. ...... create a custom search engine that searched all the great resources you know of, and not include all the crappy ones.
AdSense tips
Find your keywords .... Improve your keywords
7 AdSense Tricks that Will Increase Your Income
You can use Spyfu.com to find high-paying keywords related to your niche. It will help you to display ads with high CPC. Therefore, you will get higher commission when people click on your ads. Finding high-paying keywords is important if you want to boost your AdSense revenue.
Google Custom Search with Adsense for Blogger or WordPress Blogs
[I have seen Adsense Search performing much better (in terms of CTR and revenue) after switching from the standand Adsense for Search to the more customizable Google Custom Search.]
How To Monetize Adsense For Search On Your Blog
Adsense for Search is another brilliant way to earn money from your Google Adsense Account. It’s implemented by putting an individually-coded search panel to your blog.
Top 9 Google AdSense Alternatives
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Monday, May 23, 2011

Wow Technorati


See that spike in daily income from AdSense? Almost all of it is coming from Technorati on a lazy Sunday from just one article: Microsoft's Second Act?

It is the shortest of the few posts I have done for Technorati so far. And it brought me $12 in just one day. Wow. This is my best one day return on AdSense ever.

Just when my tech startup is taking off in a way that I don't really need to make money from blogging, my blogging is also taking off looks like.

Thursday, May 19, 2011

Social Concentric Circles


1. Self
2. Family
3. Close friends, close relatives
4. Close colleagues
5. "Friends"/Acquaintances/Distant Relatives/Corporate Team Members In Large Organizations
6. Customers/Voters
7. Fans
8. Humanity