Showing posts with label Activision. Show all posts
Showing posts with label Activision. Show all posts

Wednesday, October 22, 2014

Star Citizen: Gamers Pay For Gaming




Gamers' funding fuels meteoric rise of 'Star Citizen'
Roberts' brain spun out a grand vision: a rich, immersive galaxy; exquisite spaceships traversing between infinite star systems with thousands of computer gamers manning the cockpits, racing, dogfighting and defending humanity. ...... it would be built outside the traditional publisher system dominated by big game companies such as Activision Blizzard and Electronic Arts. ....... The vision was clear. All he required was money. ....... Chris is demonstrating you can fund 100% development of a game if you have an audience that wants the game. We've never seen this for a game of this size. ..... Roberts — former Hollywood producer, movie director and veteran computer game creator — had a plan: raise several million dollars from true believers who would place advance orders. That would prove demand to venture capitalists, who could supply the tens of millions of dollars more that "Star Citizen" would require. ...... It turned out he didn't need the venture capitalists......... More than $58 million has poured into the coffers of Roberts' West Hollywood company, Cloud Imperium Games Corp., since "Star Citizen's" inception two years ago. And cash continues to flow — nearly all of it raised from hard-core gamers who make pre-orders and spend cash on digital goods that range from one-man spaceships to interstellar caterpillars that look cool when they explode in space. ....... Small-scale video games have raised as much as a few million dollars through crowdfunding, a fundraising technique in which creators pitch ideas on the Web to attract relatively small amounts of cash from lots of people. But "Star Citizen" did something extraordinary: It quickly reached the several-million mark and then blew past it. ...... The result is a game industry phenomenon. .... The full product isn't scheduled for completion until sometime in 2016, but, according to Roberts, more than 600,000 fans worldwide are playing modules of the partly built game and suggesting improvements to developers. And they're buying digital goods — an average of more than $90 per crowdfund contributor. Roberts attributes the success to the game's possibility to last a lifetime. ...... "The idea is to make it a huge space playground that you dream of spending time in if you've ever watched 'Star Wars,'" he said. "You can be a pilot, a mercenary, an explorer, a salvager; everything's available to you." ....... Cloud Imperium's website features a live fundraising tracker and monthly progress reports on the accomplishments of its 280 employees and contractors ...... He's spent $1,500 on spaceships, including $300 this month to partner with a wingman to buy the 890 Jump, an exclusive space yacht whose "very presence signifies power," according to Cloud Imperium. ...... "How many of us have dreamed of being astronauts at some point?" Snyder said. "This is the only way it's going to happen these days for a lot of us ...... By 2011, technology had "massively changed," he said. Powerful graphics processors, computer chips and memory cards had become cheap enough for Roberts to deliver a game that drops people and their friends into an Internet-hosted universe where players by the thousands interact in a virtual reality. ....... Activision's console title "Destiny," a first-person shooter game released last month, sold 5 million copies in its first five days. ...... With their support, he avoided the strings of big corporations and wealthy individuals......... The video game market is huge: $15.4 billion in U.S. sales alone in 2013 .... About half of that revenue comes from digital content like "Star Citizen," downloaded on a computer, not bought in a store. ...... Cloud Imperium's marketing budget includes large dollops spent on keeping the community engaged, holding live events, producing regular programs on YouTube and Twitch, and pumping out promotional videos that trumpet the latest spaceships on sale as if they were the newest must-have Mercedes-Benzes. ...... I wouldn't be surprised by $100 million in crowdfunding



Monday, August 06, 2012

Zynga Recipe



The downslide in its stock price has not changed the fact that Zynga has quite a corporate machine in place. It is still there.

Inside Zynga and the making of its next hit, ChefVille
a mix of folks with vast experience in gaming, going back to the glory days of Activision..... there are a lot of moving parts at Zynga .... what a fine-oiled machine the company is ..... the team working on ChefVille was passionate about food ..... the game can make everyone “better cooks.” .... a senior designer who wanted to do a “Next Gen” food game to follow up Zynga’s “Cafe World.” .... all Zynga games are tested with pods of people, each focused on a specific aspect of the title. Those pods are comprised of artists, writers and engineers ... the external focus groups that really lets the team know what people dislike before they ship something into the wild .... Zynga’s development process is so iterative, that the company is really making a “big complex toy.” By bringing in both hardcore and novice game players, the ChefVille team was able to pick apart what they were building and make sure that it hit all of its goals for engagement. ..... We let people play with it and sit back and watch. We build the next level of features based on feedback. We have ideas internally, but community matters. ..... The team that I sat down with has built games on literally every platform known to man. ..... With this new social element, a gaming studio now has a unique connection with the player. Games run 24/7 and are constantly being updated and tweaked ..... Zynga knows whether it has a hit within minutes of shipping the game. ..... Zynga travels to other cities to pull together groups of players for testing purposes .... Instead of worrying about whether a game can scale, Zynga teams can focus on making the game absolutely awesome, monetization ready and full of social hooks. ..... the moment of launching a game is when the work really gets started for a company like Zynga. ..... The company also makes sure to pay attention to all channels for feedback, including Twitter and its own support site. ..... you can’t say that Zynga doesn’t have a platform which is extremely powerful to launch games from. ..... The engagement levels on ChefVille are so deep that my jaw dropped a few times. There are always things running in the background, everything on the screen is clickable. ..... The level of detail and connectedness for ChefVille is unlike I’ve ever seen on any game

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