Saturday, March 21, 2015

The TV Industry's Deadtree Newspapers Moment?

If Google Fiber is going to be so profoundly profitable for Google, why is the roll out not much faster?
Google is about to make the sale of TV ads much more like ads on the web ..... "If you're a local business in Kansas City, just as with digital ads, you'll only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV" ...... Google clearly wants to turn the shotgun approach of broadcast advertising into a sniper's bullet. Which is good for advertisers, but less great for the networks selling airtime. ..... Google's new program will no doubt drive the cost of ads way down.

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