Constantly Voting People

English: Ballot Box showing preferential voting
English: Ballot Box showing preferential voting (Photo credit: Wikipedia)
Recently Twitter bought a company in India whose key insight is the missed call phenomenon. I guess in India you buy a phone. And there is no monthly fee. And if you only receive phone calls, you don't owe the phone company anything. I still think the phone companies make a ton of money in the process because Indians are a talkative bunch. Indian take the whole democracy thing a little too seriously.

So this company mastered the art of customer service through missed calls. And it had an impressive exit.

This reminds me of the power of SMS. We are squarely in the era of smartphones at least in the rich countries and very fast catching up in the poor countries. But SMS is still the killer application. The most popular apps on the smartphone revolve around SMS. And I believe there is a message there.

Seeking out numerous voting opportunities for people would be an idea. Let people be constantly voting. SMS based daily voting, voting multiple times a day. On all sorts of issues.

Comments

Popular Posts