Let's Get Physical
Amazon is about to open its first-ever physical store in New York City
it will be located in midtown Manhattan ..... on 34th Street, right between the flagship Macy's store and the Empire State Building. ..... Amazon will accept returns at the location, and will use it as a mini-warehouse particularly tuned for same-day delivery of products in New York. You'll also be able to pick up online orders at the store, meaning you'll be able to buy online and get items even faster. Amazon may also use the store to show off its Kindle and Fire products, which seems like a spectacularly obvious thing to do but is evidently still only being considered. .... the company launched a tool for identifying products, a card-reader for buying them, and much more that suggests it could quickly build a full-fledged physical retail space. It's been rumored for years that Amazon would do this, and even now Amazon tells the Journal that this is just an experiment.