Dropbox Mobility

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Google's lament with Facebook was it stands behind a wall, we can't search. Then Steve Jobs brought along iPhone apps that were even further behind the wall. An app was not like a website. You couldn't search. And the data the app collected mostly stayed not among apps, but inside that app itself.

Looks like Dropbox wants to shake that thing. Dropbox is a cloud inside the cloud.

Dropbox Offers a Way to Free Data from Mobile Apps
setting out to build “a fabric that ties together all devices, services, and apps … the Internet’s file system” .... the Sync API, allows mobile apps to save data to a user’s Dropbox account so that the app can be synched across multiple devices .... The Sync API could also erode some of the restrictions imposed by the competing mobile “ecosystems” of Apple and Google by making it easier to switch between them without leaving any data behind. For example, someone who had been using an image editing app for Apple’s iPad could install the same app on an Android tablet and find the edited photos on the new device. ..... “The Sync API allows iOS and Android developers to focus on the core aspects of their app and leave the complexities of working across platforms to us” ..... Dropbox’s leaders are carefully planning how to compete with Apple. ..... Apple and Dropbox are the two cloud services most used by U.S. consumers, with 27 percent and 17 percent
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