Tuesday, January 29, 2013

Marissa Mayer Doing Search Could Get Interesting

Marissa Mayer
Marissa Mayer (Photo credit: Wikipedia)
Search is, after all, the fundamental operation on the web. Steve Jobs left the PC to Bill Gates when he returned. But there is no post-Search like there was a post-PC. Search is here to stay. She does not have to become number one. All she has to do is become a strong number two and shine elsewhere. Mayer seems to be saying the Yahoo search results are already pretty good, but search results presentations could be vastly improved.

Marissa Mayer Aims Yahoo’s Guns at Google Search
Yahoo search was one of three parts of the company Mayer called out as in most urgent need of an overhaul, along with Yahoo Mail and the homepage ..... by far the most lucrative business at Google, where Mayer once headed its search product ..... All of the innovations in search are going to happen at the user interface level moving forward and we need to invest in those features both on the desktop and on mobile .... Yahoo, presumably, can improve its search engine by simply wrapping Microsoft’s search infrastructure in an improved user interface. ..... Yahoo helps power searches on the Siri digital assistant included with Apple iPhones and iPads.
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