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The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann
now the third-largest source of referral traffic on the Internet .... The way Pinterest grew had little to do with Silicon Valley wisdom. It was about marketing — mostly grassroots marketing — not better algorithms. ..... In 2010, three months after Pinterest launched, the site had only 3,000 users. ..... So Pinterest started to have meet-ups at local boutiques, and to take fun pictures of people who attended them, and to engage with bloggers to do invitation campaigns like “Pin It Forward,” where bloggers got more invites to the site by spreading the world. ....... Fundamentally, the future is unwritten ..... he himself thought for a while that the secret to Pinterest’s growth woes would be finding some undiscovered Stanford grad student to build a better algorithm.