Monday, August 06, 2012

Zynga Fixes

Mobile is a trend, it is a tsunami, and it is not new, it has been going on. So the thought that Zynga should place a major emphasis on mobile is to state the obvious. Mobile is going to be the central computing experience for most people. They are out and about but they are connected, they are online. Mobile is where the center of gravity is headed, if it is not there already. And that has implications for numerous companies, many industries.

Being metrics driven is important. But being only metrics driven can feel empty. Creating games is artwork. You can't get rid of the metrics, but you can't be a slave to the metrics either. What makes for a great actor? A great director? A great movie? What makes for a great game?

There's A Major Flaw In Zynga's Plan To Fix Itself
It has no choice but to figure out mobile. Zynga's mobile users are growing three times faster than its web users. ...... Farmville, which first put the gaming company on the map, has led to a slew of other "ville" attempts, like Castleville, Cityville, YoVille, PetVille and FishVille. Most have not been able to attract the same user-base as Farmville. .... "The 'With Friends' network is the same strategy as ville games," says the source "Pick a franchise that has one hit and double down on the franchise as each game performs worse and worse."
Going mobile is as much a strategy as going online is. That is a broad direction. Then you have to figure it out.

Wall Street is even more metrics driven than Zynga. Way more. It looks at cold, hard cash, earnings.
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