|The logo used by Apple to represent Podcasting (Photo credit: Wikipedia)|
I say bring back Odeo.
An Insider's History Of How A Podcasting Startup Pivoted To Become Twitter
it started out in 2005 as Odeo, a podcasting company founded by Evan Williams. When Apple iTunes moved into podcasting, Odeo found itself going nowhere fast, and so it needed to pivot..... Noah Glass, who came up with the name Twttr .... Odeo's team pivoted to fully embrace the 140-character side project. The rest, as they say, is history (in progress).