This is one space Google can't afford to slacken. It will have to double down and go for it.
How Apple's new vector-based Maps leave Google Maps looking jittery
Yahoo used Google Search like Apple used Google Maps. But Yahoo did not ditch Google Search for a better Yahoo Search. Too bad.
One great thing about having a successful IPO (here is looking at you Facebook) is you get to engage in wonderful acquisitions. Android was also a Google acquisition.