Friday, July 20, 2012

Yahoo: Tech Or Content

Yahoo! Art
Yahoo! Art (Photo credit: Kapil Karekar)
Yahoo Needs a New Technology
Every month, more than 700 million people around the world visit Yahoo's sites .... Yahoo's U.S. audience is second only to Google's, and larger than those of Microsoft and Facebook. ...... much of it may come from the outside, too, both from hiring promising tech executives and acquiring hot startups—two things that could be easier now given Mayer's cachet. .... Yahoo has struggled to decide whether it's a technology or a media company.
The fundamental shift Yahoo has to make with Mayer at the helm is to go back to being a technology company. That is a tall task. Yahoo is not in as bad a shape as Apple was when Steve Jobs took over. But it sure has suffered major brand damage over the years.

Good content is good news, great content is great news, but Yahoo fundamentally has to go back to being a technology company.

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