Same Day Delivery: Possible

Not under all circumstances, and not everywhere, and not for every item, but what's the big deal with same day shipping? If you placed your order in the morning, why can't you have it by the time you get home in the evening?

Amazon CFO 'doesn't see a way to do same-day delivery'
"we don't see a way to do same-day delivery on a broad scale economically."

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