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Why Did Reddit Succeed Where Digg Failed?
Reddit is more engaged. The primary thing you do on Reddit is you comment. Reddit is not a technological marvel. The tech part is fairly simple. Their innovation has been at the community level. They have managed to reimagine what an online community is. Going light weight goes a long way, it seems like.
One of the first teams, for instance, wanted to develop a way for people to order fast food by text message. Graham steered the founders away from that idea, and they ended up creating the social news site Reddit