Monday, July 23, 2012

Make Flickr Free Again

One fine day Yahoo decided it was going to charge for Flickr. When the rest of the industry was going in the other direction. And I remember feeling, Yahoo has lost its way.

Photo is so central to the mobile experience. It has proven to be the central mobile experience. And Yahoo almost shuttered a crown jewel. That was a dysfunctional move by a dysfunctional company.

How Marissa Mayer handles Flickr will tell me a lot about if she has what it takes to bring the sexy back to the Yahoo brand. For one, make it free. People should be able to upload as many pictures as they want. And they should be able to embed the pictures wherever they want. That sharing part is key. And then see if Flickr can be given a mobile version.

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