A Politician In Redmond
|Mark Penn (Photo credit: jdlasica)|
Mark Penn, Microsoft’s New Strategist, Hopes to Boost Bing
a new corporate strategy role reporting directly to Steve Ballmer ...... is assembling a “SWAT team” to work on thorny strategy questions ..... corporate vice president of strategic and special projects. ..... politics and technology have been my two passions since I was about 12 .... the Microsoft boss was intrigued with Mr. Penn’s comparison of the marketing challenge of Bing to pitching a political candidate ..... Penn said more consumers need to be convinced to use Bing. .... “Diehard habits can be questioned, just in the same way that people drank Coke and then realized Pepsi was just as good if not better” .... Mr. Penn said he will continue to work from Washington, D.C., though he plans to spend time in RedmondThis hire speaks to Ballmer's tenacity.
Steve Jobs had innovation nailed down. Ballmer has tenacity nailed down.