Britannica's Next Step: Go Free

Britannica just went all digital. But that is not enough. They need to go all free as well. The way to do that is to, well, go free. Add the embed feature. So if I want to embed a paragraph from the Britannica at my blog, I should be able to do it. And when I do it, Britannica gets a link from me. Make it easy to share.

Collect data on users. Run smart ads. Offer high school versions of articles.

Going digital is no longer enough. Go free. There is tremendous money in going free.

Well, they are. For a week. They should extend that to a month, then a year, then decade.

Go digital. Go free. Go mobile. Go social. Do the Spotify thing. I want to know what my friends are reading on Britannica.

Britannica Blog: Change: It’s Okay. Really.
ReadWriteWeb: My Adieu to Britannica Print
In my adult years as I moved about from one place to another the 100-plus pounds of books traveled with me, virtually never opened for casual browsing. I guess I just wanted them nearby. The set crossed the country twice as I moved to Los Angeles, then to New York. Finally, after 20 years I realized that I had to give up this totem of my past and thought that I could sell the set to a library or a collector. Alas, they were worthless, even back in the pre-Wikipedia, pre-Web era, and they went off to be recycled...... Normally, access to the online costs $70 the first year. Finding pricing information on their website isn't easy. .... Perhaps it is fitting that we write about this news today, the birth date of Einstein (you can look it up).


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