The Movie Industry's Non Innovation

Jack Valenti, former President, Motion Picture...Image via WikipediaSteve Blank has a great blog post cross posted on ReadWriteWeb.

Why The Movie Industry Can’t Innovate and the Result is SOPA
This year the movie industry made $30 billion (a third of it in the U.S.) from box-office revenue. But the total movie industry revenue was $87 billion. Where did the other $57 billion come from? ..... From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads. ..... Today it's the Internet that's going to put the studios out of business. Sound familiar? ..... Why was the movie industry consistently wrong? And why do they continue to fight new technology? ........ But why does the movie business think their solution is in Washington and legislation? History and success. ...... when they hired Jack Valenti, who ran the studios' lobbying efforts for the next 38 years. Ironically, it was Valenti's skill in hobbling competitive innovation that negated any need for studios to develop agility, vision and technology leadership. ....... The incumbents tend to have short-sighted goals and often fail to recognize that more money can be made on new platforms and distribution channels. ...... Ironically, the six major movie studios have a great technology lab in Silicon Valley with projects in streaming rights, Video On Demand, Ultraviolet, etc. But lacking the support from the studio CEOs or boards, the lab languishes in the backwaters of the studios' strategy. Instead of leading with new technology, the studios lead with litigation, legislation and lobbying. (Imagine if the $110 million/year spent on lobbying went to disruptive innovation.) ......... The fact is piracy is rampant in all forms of commerce. ..... Grocery and retail stores euphemistically call it shrinkage. ...... SOPA gives corporations unprecedented power to censor almost any site on the Internet. ...... What the music and movie industry should be doing in Washington is promoting legislation to adapt copyright law to new technology- and then leading the transition to the new platforms. ..... Studios are run by financial managers who have no corporate DNA to exploit disruptive innovation
I think of the Internet as one big farm. It is the farm that feeds you mindfood. Movies are mindfood. Of all technologies that were ever invented for the creation and consumption of mindfood, the Internet is the best by a wide margin. The movie executives fighting the Internet is farmers saying keep me away from the farm. What kind of farmers are these people?
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