Tuesday, January 10, 2012

Google Plus Plus Google Search

Google Plus Circles - Pros and ConsImage by Squidooer via FlickrMonths and months back, more than a year back I went on record hoping Facebook would do this, it would let me search through all my wall posts, and the wall posts of all people I might be connected to. I guess I was waiting for Google Plus the entire time.

Search, Plus Your World

Google just married social to search. I can't search through all my wall posts on Facebook, to my great consternation I can't search through all my tweets (They are all on your servers!). But now I can search through the walls of everyone I might be connected to on Google Plus. Tremendous value has been added.

Of all the features that have been added to Google Plus since its launch, this is the most exciting to date. I am digging it. Facebook had the option to get into search last year but instead it outsourced that to Microsoft. And Microsoft did not quite do it. I guess search is hard to do. Google has the secret sauce.

The Google search engine suddenly has become more valuable. This is not just about Google Plus. This is not even primarily about Google Plus. You smell a conspiracy. Google never meant to launch a social network like Facebook. It always meant to add the social layer to search itself. It was always about search. Google Plus perhaps is smoke and mirrors.

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