Apple: $10 Billion To $400 Billion In 10 Years

Image representing Apple as depicted in CrunchBaseImage via CrunchBaseAnd with most of the growth happening once the Great Recession hit.

CNN: At $400 billion, Apple is worth more than Greece
Only Exxon Mobil has a higher valuation, at about $420 billion. PetroChina (PTR) is Apple's closest competitor, at $270 billion, and Microsoft follows at $235 billion. ..... Apple's market cap is higher than the gross domestic product of Greece, Austria, Argentina, or South Africa. ..... Despite its size, Apple is still one of the fastest growing technology companies...... a $15 price cap for e-textbooks
This is a remarkable story. It came from the company inventing one new category after another. There were digital music players before the iPod, but I remember a Time or Newsweek front cover that said: iPod, therefore I am.

The iPhone was the gizmo that really did it for Apple. This was truly a trailblazing product. It shook the landscape.

And now Apple marches into TV and textbooks. TV is a hard nut to crack.

I stay fascinated as to how Apple manages to keep its startup culture. It still acts like one.
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