Image via CrunchBaseThat plus one button (+1) might be Google's ultimate master stroke in the social space, it might not be Google Plus. Search continues to be huge. People search. That is what the web is all about. Otherwise we already had the water cooler crowds. The web liberated us from the confines of geography. People want to go online and search far and wide.
Before the +1 button the search results belonged to Google. Searching was a spectator sport. Now Google has allowed us to participate. We have become part of the secret sauce Google algorithms. We change the search results just as we consume them.
But this is just a start. I want much more say in what happens to my +1 activity. I want some kind of an internal display. I want my +1 action to become the mother of all bookmarks. I want some kind of an internal dashboard.
Ultimately I want my own very personal Google. I want to be able to search though only sites I ever pressed that +1 button on.
Pressing that +1 button is the simplest of status updates for now. You are not having to write up anything. If you press that button enough times, you should have mapped out your personal interest and knowledge graphs. That is powerful.
The +1 button is interactivity. You are helping change the reality just as you observe it.
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