Google Is Messing Up Google With Social

Image representing Google as depicted in Crunc...Image via CrunchBaseI don't want to get into the details. But I liked it much better that Google dealt with the content farms than I am liking Google's clumsy efforts to add social to search. Those two don't go together. The best information, by definition, will be with people I don't know.

Facebook has not grown at Google's expense. Facebook's rise has been to fill the social void. Most people most of the time just want to talk soap. They don't want to be educating themselves all day. And that's Facebook.

Google's best bet is to stay an information company. So, say, did you digitize all the books yet? Android is sexy, Chrome is sexy. Google's Facebook envy is misplaced and unnecessary. Social? She just is not into you.
Image representing Facebook as depicted in Cru...Image via CrunchBase
I have been alarmed the past few days. You do a search on Google, and the first page is okay. And the subsequent pages are littered with your own blog posts. It is flattering, but that is not what I want from Google. Google should keep attempting search in its pure form.

On the other hand, just like they have a real time search thing for Twitter, they might create a separate stand alone search for social. That might work. But that's Greplin, no?
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