Wednesday, April 27, 2011

Facebook Getting Smarter With Social Ads

Image representing Facebook as depicted in Cru...Image via CrunchBaseFacebook's Ad Space Is Different
Inside Facebook: Facebook Launches Three New Sponsored Stories Types For Pages, Apps, And Websites: turns user activity into ads shown to their friends ..... expand the kinds of user activity that can be converted into ads to include Page post Likes, app or game usage, and activity on third-party sites ...... powerful way for apps to grow their user count without disturbing game play with prompts to share or invite friends
I can see Zynga jumping all over this. Used to be Zynga could flood your streams with Farmville related stuff. I saw some of my Facebook friends ask, where is the button to turn this thing off? Now Zynga
Image representing Zynga as depicted in CrunchBaseImage via CrunchBasewill have a smarter way to get in. And Facebook will make money. This is like Google only charging you if people click on your ads. This model forces the Facebook advertisers to engage users. No engagement, no ad displays. This is smart.
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