Wednesday, October 20, 2010

TV's Future

Mark Suster: The Future of Television & The Digital Living Room: Video will be inextricably linked to the future of the Internet and consumption between PCs, mobile devices and TVs will merge...... with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011
First and foremost it is about bandwidth. There is need for faster broadband at cheaper prices that competition will bring. This is a public policy issue. Then it is about the shocks to the old guard industries that the new technology will bring. Old business models will get toppled. New business models will come into play. Content creation will get vastly democratized. Movie production should not be a Los Angeles or New York thing. Movies should be made where the people are, and they are everywhere.

I think the best business models will be ad supported. But they will not be the ads of today, not even the targeted Google and Facebook ads of today. The ad platforms of tomorrow will know you intimately, in real time, and will please you, assist you, not annoy you. There is always room for the premium, the paid, but I think ad supported will rule, if only because that business model keeps life simple for the business. You don't have to go out there and collect money from many, many people. As in, open up your wallet, let me have a go at it.

Image representing Mark Suster as depicted in ...Image by GRP Partners via CrunchBaseScarface: Trailer

At the end of the day, it is not about the technology, it is not about business models, it is about content creation and consumption for the masses of the world. Content is emperor, or should be. Right now those who are digging their heels are emperors. That makes no market sense.

It is not about television, or movies. Those terms are prisoners of technologies and business models with naked emperors. The talk has to be of the video format. The web can bring vast intelligences to all stages of the creation and consumption of the video format. That is what this is about.
Fred Wilson: TV and The Digital Living Room: The Internet has mostly been a level playing field where the best product wins. That has not been the case in the world of big media and CE. Money talks loudly in that world. So it is still unclear whether Internet economics will work in this sector. But I am hopeful. If it prevails, this will be a very interesting market sector to invest in for the next decade (at least).

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