GigaOm: The Web Of Intent Is Coming (Sooner Than You Think): more robust content filtering tools and the Web of Intent will arrive sooner than you think, based on the implicit messages in users’ actions..... The Web of Intent will be largely driven by consumers’ actions and interests..... They will be able to quickly transform their content operations beyond articles and blog posts into data and interest-centric publishing structures that allow consumers to follow topics and ongoing stories of interest. ..... a Web of Intent rich in data and profiling based on their audiences’ interests. ...... will offer newer and more robust targeting opportunities and will ultimately provide publishers new opportunities for monetization beyond pure advertising ..... make their sites more “intent-friendly”
This intent talk is at the other end of the privacy spectrum. You do want the site to know who you are, what your interests are, what you want, so the site can better serve you.
We want privacy, but we also want the web of intent, and I don't see a clash there. Just like it is possible to be for economic growth and for the environment at the same time.
Privacy is a value, but it is also a technological challenge. The web of intent is a major technological challenge. Now all websites pretty much have blogs, and Facebook and Twitter presences. The web of intent will similarly permeate.
We will get to keep our cake and eat it too, for the most part. There are always some standard deviations.
Privacy, Digital Literacy, Technology, Social Values