Future Of Display Advertising

The Official Google Blog: What does the future of display advertising look like?: “Display 2015: Smart and Sexy.” ...... Display advertising really is at the heart of what we’re doing at Google these days. 99 percent of our top 1,000 clients are now running campaigns on the Google Display Network. And last year, they increased their spending on display advertising by over 75 percent. .... in five years, there will be five metrics that advertisers commonly regard as more important than the click ... Watch

Google probably feels "stuck" with its traditional revenue source, the ads that show up with search results, the spartan text ads. Unless it goes into mobile, into display, its market value is not going to compete with Apple. This new push for display ads is Google's idea of an iPad. It is a new thing to do. But it is not like Google is going into display ads, something it so avoided when starting out. Google's display ads will be a new, interactive, social kind. Google intends to reinvent display advertising on the web.

With this push Google is looking for its next big growth. This is no one trick pony.

In The News

Wall Street Journal: Digits: Google Wants to Make Online Display Ads ‘Sexy’: “On television, [networks] generally made more money by showing more ads,” said Shishir Mehrotra, a YouTube executive. “Online video will reverse that trend.” .... display advertising would be one of his company’s next $10 billion-plus businesses.

New York Times Backs News-Aggregation Software Company: Ongo describes itself as providing “computer and telecommunications software for use in aggregating and viewing news and syndication feeds.” ..... News Corp., which owns the Wall Street Journal, has been talking to media companies about creating a cable TV-type business for news, allowing consumers to set up one bill to access digital content from multiple media companies.

New York Time: Bits: By the Numbers: Apple, Microsoft, Dell, H.P.: $49.53 billion — That’s the gap separating Apple and Microsoft .... on the back of strong iPhone sales and rising interest in the iPad. ..... $52.47 billion — That’s the gap between Apple’s value and that of Exxon Mobil ... Dell .. can claim more patents than Apple

Amazon Introduces Kindle for the Web: lets digital book buyers read books on the Web and also offers the ability to embed book samples on blogs or other Web sites, similar to the function offered with video clips on YouTube.

New York Times: Media Decoder: Google Predicts More Social, and Profitable, Display Ads: a Web where the ads are more social, mobile and real-time — and a lot more profitable..... cellphone screens would be the No. 1 screen for viewing the Web by 2015..... “Static banner ads will become a thing of the past.” ..... a “meta media phenomenon.” .... Display advertising will grow to be a $50 billion market. .... companies would have more time to focus on the creative aspects of their marketing campaigns. “The technology should just work”

Gizmodo: The Plans For Steve Jobs' New House: more of a small, private retreat than any towering glass-and-steel tech chapel or totem of wealth. ..... Jobs intends to populate the 6 acres with an assortment of indigenous flora; a simple three-car garage; a modest 5 bedroom home with plenty of windows and decks; a network of lighted stone walkways; and even a private vegetable garden. Everything is neat, tight, pragmatic, and in its place. ..... No chauffeur's cottage, no cook's cottage, and no tennis courts. In fact, when compared something like Larry Ellison's $70 million feudal Japan themed estate located right up the road, Jobs' new digs seem downright monkish—if not Buffettian..... almost Zen ..... At a time when architect and design firms are just starting to apply to Apple's design principles to the building of homes (clean, tight, nothing unnecessary), Steve Jobs has gone and designed the iPhone of houses. ..... the home was clearly built for a man (there's a distinct lack of a woman's touch here) who likes privacy, a natural setting, and working. Especially working...... a person whose life if very internal. He does not want what is going on outside to interfere with what is going on inside

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LA Times: Google envisions bright future for online display advertising

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Daniel said…
Thank you so much for sharing it.
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