The Facebook Search Engine

Facebook founder Mark ZuckerbergImage via WikipediaNo surprise there. The whole idea behind the like button has been to take over the web. Mark Zuckerberg made it very clear in his speech at the F8 conference that that is what the like button was for. Just like Facebook should be your primary place online, the like button should tell you where to go instead of the links that the Google engine depends on. That was the hint.
GigaOm: Facebook Ramping Up The Social In Its Search Engine: The new feature is the latest step in rolling out the network’s social-search engine — which could become a competitive threat for Google and other traditional search companies, as more users turn to recommendations from their networks instead of those determined by algorithms.
What has been giving me headaches for months and months now is as to why Facebook will not make it possible for me to search my own wall, and that of my friends. If I could I might be able to use my Facebook wall as the repository of links I might want to visit later on. That would be a huge incentive for me to share more links on Facebook. That in turn would make Facebook searches even better.
GigaOm: Is Facebook's Social Search Engine A Google Killer?: one of the company’s goals was to use the resulting behavioral data to power a social search engine — one based on likes instead of links .... more than a million websites — including some highly trafficked sites such as The Huffington Post — have integrated its features, and 150 million of the network’s more than 400 million users “engage with Facebook” in some way through external sites every month. ...... Being able to search for recommendations from close to half a billion users could be very powerful..... since Facebook’s Open Graph protocol is theoretically an open standard, there is the potential for Google to use that to pull in the network’s results in the same way it uses Twitter’s API ...... gave the network a relatively puny 2.7 percent share of the U.S. search business, but still put it ahead of AOL.
The human part is when I press that like button, which I do all the time. (Hello Mark!) The machine part is what Facebook does after I have already pressed that like button. The human part was when someone placed that link. The machine part was Google making sense of the link. There are clear parallels.
All Facebook: BREAKING: Facebook Now Displaying All Liked News Articles In Search Results: based on two things: the number of likes and the number of friends who liked that object ..... shows how important Facebook’s Open Graph is to the future of the company. ..... the content displayed “is only available for articles shared by your direct friends (not globally to all users on Facebook).” Additionally, “This is not surfaced to you based solely on number of ‘Likes’ for the article.”

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